The Economist: Health club

For the latest “City Blitz” (previous cities included Philadelphia & Seattle) effort from the Economist, this poster hung in 75 cities in the Dallas area. Because the posters were backlit, they resembled the glowing red monitors displaying the difficulty level on the gyms’ cardio machines.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich
Senior Creative Director / Writer: Pierre Lipton
Senior Creative Director / Art director: James Clunie
Illustrator: Nick Dewar

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18 comments

Guest's picture
Guest

to clarify: this poster hung in 75 HEALTHCLUBS in Dallas. i don't know where that little description came from but it's really off. come on guys....

Leland's picture
Leland
95 pencils

Not at all

AmOgodzzz's picture
AmOgodzzz
826 pencils

Another clever and cheeky ad from the Economist. Great work.

munirgee's picture
munirgee
454 pencils

good one...

Juan Cabral's picture
Juan Cabral
709 pencils

BBDO NY makes great TV spots.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

very very cool! i luv bbdo

Guest's picture
Guest

great. really smart

Guest's picture
Guest

another great one....good job!

Guest's picture
Guest

THIS IS MUSIC WAVES OR GRAPH??

Guest's picture
Guest

This is a music waves or graph??

Guest's picture
Guest

this is great. classic economist

sirvan's picture
sirvan
29870 pencils

I like the idea of using these treadmill workouts as a communications tool, but this doesn't make much sense.

Even though it's essentially a comment on how "difficult" these particular World problems are, what's it saying about The Economist? What's it saying about working out? Where's the connection, aside from using one "language" to deliver a very "ho-hum" fact about the World today?

Innovative media does not a good ad make.

I think that a lot of you are saying "great!" because it's a) BBDO and b) The Economist. When the work they've done so far hasn't been nearly up to the historical standards.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Sirvan, you really do not get it. i have seen your comments and they are always wrong. this is getting good ratings because it's smart. and no, i do not work at BBDO

sirvan's picture
sirvan
29870 pencils

Well, Guest, I have seen your comments too. And, frankly, you're all over the place. Sometimes you make good comments, apply critical thinking, and try to see the bigger picture. And sometimes, like now, you sound like a starry-eyed little girl who's knees buckle with a mere wisp of criticism. Seriously. It's just plum confusing.

Also, obviously, you do not work at BBDO, no need to tell us what we already know. My guess would be... Starbucks?

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

si lo ven de abajo hacia arriba pareciera que dice LIE

everartz's picture
everartz
7603 pencils

im so bored with the economist's ads... boring!!!

| Everartz |

rolling.stone's picture
rolling.stone
2740 pencils

excellent

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~ Quite obviously, I have gathered no moss ! ~

vurtomatic's picture
vurtomatic
364 pencils

Get a world view from a treadmill?

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