The Economist: Health club
For the latest “City Blitz” (previous cities included Philadelphia & Seattle) effort from the Economist, this poster hung in 75 cities in the Dallas area. Because the posters were backlit, they resembled the glowing red monitors displaying the difficulty level on the gyms’ cardio machines.
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich
Senior Creative Director / Writer: Pierre Lipton
Senior Creative Director / Art director: James Clunie
Illustrator: Nick Dewar