The Economist: Grey Matter

Art Director: Yamini Jerath
Copywriter: Biplob

24 comments

fried_seaweed's picture
fried_seaweed
89 pencils

could anybody explain what's going on here? thnx

robottttrockkkk's picture
robottttrockkkk
814 pencils
bknowlden's picture
bknowlden
3647 pencils

Grey Matter? Who would EVER get that?

pinkads's picture
pinkads
116 pencils

LOL... absolute LOL

-it's all in the head!!!

_______________________
it's all in the head!!!

FlyingDogs's picture
FlyingDogs
968 pencils

Wouldn't have got it without the title.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

j4son's picture
j4son
266 pencils

are they making reference to the brain?

ivan's picture
ivan

Yes.

Ivan Raszl, admin of AotW

capywriter's picture
capywriter
5511 pencils

wouldn't get it with the title either...

Temple's picture
Temple
10621 pencils

Yeah, but if you put "grey matter" somewhere in the ad it is downgraded from possible Cannes short list to lame entry. In any case, the Economist Lion this year goes hands down to that beautiful Monopoly hotels stuff.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Grey matter? GREY MATTER???
What's the matter? Are you tired of using the red background already?
I guess it doesn't matter because it looks like a scam ad. What matters here is this ad won't get submitted into any awards shows later. Matter of fact, I will personally alert the show judges myself.
But what does it matter if I think it's fake or not? I'm not even in advertising!

white widow's picture
white widow
137 pencils

doesn't work

Desi's picture
Desi
1052 pencils

Old and Jaded :)

JAGGY's picture
JAGGY
1382 pencils

Grey Comment.

Jaggy, MICA Ahmedabad

havelock's picture
havelock
14 pencils

well i guess its economical...

jorj's picture
jorj
638 pencils

i agrey with u

subhadeep.dawn's picture
subhadeep.dawn
29 pencils

its looking gay

Skor's picture
Skor
208 pencils

It's the logo... it just looks like a black-and-white adaptation of a red economist ad with nothing on it... Maybe if the logo had a dash of red, it might work a tad better.. just a TAD

lucciano marisio's picture
lucciano marisio
166 pencils

Es re buena, sigue la línea de las campañas anteriores, es materia gris, está buena!

Lu*

Lu

gmint7's picture
gmint7
2685 pencils

:::J:::

misdirection

economist is savvy smart, not science smart.

good try i'd say

:::J:::

lucciano marisio's picture
lucciano marisio
166 pencils

Está bien que no sea de ciencia, tal vez si lo fuera esto sería premio para algún festival, pero es una buena idea, y lo más importante es que es simple y directa como la publicidad que caracteriza a The economist

Lu*

Lu

Underdose's picture
Underdose
132 pencils

Lovely copywriting..

kant's picture
kant
130 pencils

scam. Period. Never published. Only on this site I guess!!

Gues's picture
Gues

so the economy of the world its not that black

Hiperion's picture
Hiperion
3138 pencils

Some questions:
Is this an ad?
Grey Matter? what matter?
and above all:
Copywriter: Biplob???
:DDDDDDD
Biblop you are the best advertising fraud in the world!!

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