Climbing Equipment

May 2016

Print advertisment created by Ogilvy, Singapore for The Economist, within the category: Media.

Advertising Agency: Ogilvy, Singapore
Creative Directors: Juggi Ramakrishnan, Richard Copping
Art Directors: Anthony Tham, Richard Copping
Copywriter: Juggi Ramakrishnan
Illustrator: Jimmy Leow
Account Service: Sean Chen, Hong La Phan

Comments (7)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I know The Economist overcomplicates some ads, so that 'only' their target audience will understand, but this seems beyond understanding to me.

khronos's picture
Activity Score 998

is it something to do with the economist giving you whatever you need to climb the corporate ladder, or climb in wealth? something like that?

hellboy's picture
Activity Score 24

Yeah I think that's right. Ecomonist has been around from 1843 and been in the 'business' of helping people get smarter... They've used old 'business' shop signs to illustrate that. Look good, cool signs.

thedesignaddict's picture
Activity Score 5403

The link is tenuous. Poor ad IMO.

vote4pedro's picture
Activity Score 4601

Not nearly as good (or as smart) as some of the previous headline driven campaigns.

kleenex's picture
Activity Score 48522

I think the concept is great, BUTTT some of the ad ideas are just complete fails.

my mind bursts's picture
my mind bursts
Activity Score 94

It might capture the graduate or management trainnee to perfection for whom 'climbing' is exactly what they have ahead of them. So a broadcast to a niche?

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