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Comments (35)

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Highest Rated

psalyms's picture
psalyms
Activity Score 116

why conceal the logo when advertising? conceal to confuse?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

The economist is very good at coming across as smart without being pretentious. This is another great example.

Umananda's picture
Umananda
Activity Score 12

Waoooooooooooooo.
I wish if I had done it>>>>

dreamer

dr_alfonso_bremel's picture
dr_alfonso_bremel
Activity Score 179

it´s ok.

jawtok's picture
jawtok
Activity Score 183

I also really like this ad (a typical The Economist ad) but yes, be careful with the legibility of the logo. Being too subtle can be deadly.

Finamerican's picture
Finamerican
Activity Score 49

I totally missed the logo. A little less subtle would probably pay off, but then again Economist ads all look pretty similar, so they might be able to pull it off.

slip's picture
slip
Activity Score 919

great ad. logo tooooo subtle.

*****

SJB

bernard's picture
bernard
Activity Score 9

awesomeeee

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

This won one show gold like 4 years ago. Are people just posting past glory now? Best part is some people are like yeah this is ok. HA.

DonD's picture
DonD
Activity Score 6

So what have you won?

psalyms's picture
psalyms
Activity Score 116

why conceal the logo when advertising? conceal to confuse?

patUDAY's picture
patUDAY
Activity Score 436

Simply brilliant.

UDAYpatwardhan@+91 22 98206 54722

rolling.stone's picture
rolling.stone
Activity Score 2741

excellent

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

CopyRight's picture
CopyRight
Activity Score 713

nicely done but why does all The Economist ads use a brain?

annavel's picture
annavel
Activity Score 107

lovely

Gualcor's picture
Gualcor
Activity Score 978

Lot of brain on this one...

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

prs's picture
prs
Activity Score 210

i saw the same work before here in Nepal by "Reublic Media" they did the same instead of the shape of brain they made the shape of Nepal's map stating that Republic National Daily goes nathionwide. Since the date was not mentioned i am little confused which come first if it is the first then it certainly earned 7 out of 10 in my rating but since i the date of publish has not been made public i am little hesitant. Anyways good work.

Don't follow the herd - be yourself!

hal9000's picture
hal9000
Activity Score 192

one of the greatest ads ever.

CommandZ's picture
CommandZ
Activity Score 2498

Simple. Clean. Brilliant.

Cheerriiee's picture
Cheerriiee
Activity Score 952

very clever!

infojwp's picture
infojwp
Activity Score 2

nice concept

Luikah's picture
Luikah
Activity Score 62

Brilliant.

Hidemat's picture
Hidemat
Activity Score 26

It's an excellent graphic metaphor. I had a hard time finding the logo though. If I saw this on the street I would say "hey that's cool. don't know what it has to do with anything but it's cool." Once you read the title it really does come together, but in the field this would be an ineffective ad. Perhaps if you made "The Economist" title more obvious. Unless of course, this a cover of a well known newspaper or magazine (which I probably know nothing about where I live). If the brand treatment is known by the target audience then it's my bad.

Or unless it's one of those huge billboards that are at floor level and your eye were close to the height of where the logo is located, then it's totally my bad.

Overall, I wish a thought of it...

anoldasgupta's picture
anoldasgupta
Activity Score 85

awesomest......

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

A real brainy work.

andylefty's picture
andylefty
Activity Score 4535

Ingenious.

Hadrons's picture
Hadrons
Activity Score 6041

Love it. simply genius.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

somecopywriter's picture
somecopywriter
Activity Score 1113

Simply beautiful because it is beautifully simple.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

THAT is an Economist ad.

The Jobless Writer
Will Think for Salary

meistershalis's picture
meistershalis
Activity Score 144

Very clever. Got it the first time!

shaimaa issa's picture
shaimaa issa
Activity Score 16

I LIKED the idea ,but i think the background should be another color =)

shaimaa issa

Chikoshay's picture
Chikoshay
Activity Score 313

cool

tazyboy's picture
tazyboy
Activity Score 777

Grt job guys. Simple, Clean and Cut to the Point.

JKwrigh's picture
JKwrigh
Activity Score 22

I love it

the-new-kid's picture
the-new-kid
Activity Score 78

wow!

R B's picture
R B
Activity Score 314

hats off for the logo placement! :D

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