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Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
34 Comments
I really like this one. Very simple.. yet strong.
See the red logo in the lower middle-center of the "brain"?
If you click the view original it's almost legible.
Ivan Sir Just one question to you : - Does agency make advertising targeting "CANNES LIONS" or clients requirement? 90% of ads posted on adsoftheworld's walls cant be understood by a common consumer. Does Mass means specific people only who could understand abstract art? And unfortunately i am still in a fix if agencies have made all these ads mere for exhibition or its really published by clients?
M.Sushil Swamy
(An Advertising Illiterate)
Mumbai
(INDIA)
"90% of ads posted on adsoftheworld's walls cant be understood by a common consumer"
Where do you get this statistics from? My guess is 90% of common people will understand 90% of them.
The economist is very good at coming across as smart without being pretentious. This is another great example.
Waoooooooooooooo.
I wish if I had done it>>>>
dreamer
it´s ok.
Dr. Alfonso Bremel
I also really like this ad (a typical The Economist ad) but yes, be careful with the legibility of the logo. Being too subtle can be deadly.
I totally missed the logo. A little less subtle would probably pay off, but then again Economist ads all look pretty similar, so they might be able to pull it off.
great ad. logo tooooo subtle.
*****
SJB
awesomeeee
This won one show gold like 4 years ago. Are people just posting past glory now? Best part is some people are like yeah this is ok. HA.
why conceal the logo when advertising? conceal to confuse?
Curiosity is also the mother of invention.
theBUKofPSALMS.
subtle. simple.
Simply brilliant.
UDAYpatwardhan@+91 22 98206 54722
Fuk'n hell people sh*t me on this site with their, quite literally, brainless comments.
Yes the logo is hard to see. Because even at the upsised version you are looking at it HALF THE FRIGGIN SIZE IT SHOULD BE YOU MORONS!
I mean honestly. What is is wrong with your brains that you can't make that connection?
No no, don't tell me. You're American right?
For the record it's an old ad and picked up metal in just about every show worth entering.
Really great, but is so pretensious don't insert the brand. The red background is strong, but not enough to dispense the brand.
excellent
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~ Quite obviously, I have gathered no moss ! ~
nicely done but why does all The Economist ads use a brain?
24/7 Instant Human Translation:
http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84
lovely
Lot of brain on this one...
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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i saw the same work before here in Nepal by "Reublic Media" they did the same instead of the shape of brain they made the shape of Nepal's map stating that Republic National Daily goes nathionwide. Since the date was not mentioned i am little confused which come first if it is the first then it certainly earned 7 out of 10 in my rating but since i the date of publish has not been made public i am little hesitant. Anyways good work.
Don't follow the herd - be yourself!
one of the greatest ads ever.
Simple. Clean. Brilliant.
very clever!
Hello! kgdbeeg interesting kgdbeeg site!
nice concept
Brilliant.
It's an excellent graphic metaphor. I had a hard time finding the logo though. If I saw this on the street I would say "hey that's cool. don't know what it has to do with anything but it's cool." Once you read the title it really does come together, but in the field this would be an ineffective ad. Perhaps if you made "The Economist" title more obvious. Unless of course, this a cover of a well known newspaper or magazine (which I probably know nothing about where I live). If the brand treatment is known by the target audience then it's my bad.
Or unless it's one of those huge billboards that are at floor level and your eye were close to the height of where the logo is located, then it's totally my bad.
Overall, I wish a thought of it...
awesomest......
A real brainy work.
http://isitamoonoraballoon.blogspot.com
Ingenious.
Love it. simply genius.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL