The Economist: Brain

Advertising Agency: Ogilvy & Mather, Singapore

Related videos by Shutterstock

35 comments

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

The economist is very good at coming across as smart without being pretentious. This is another great example.

Umananda's picture
Umananda
12 pencils

Waoooooooooooooo.
I wish if I had done it>>>>

dreamer

dr_alfonso_bremel's picture
dr_alfonso_bremel
179 pencils

it´s ok.

jawtok's picture
jawtok
183 pencils

I also really like this ad (a typical The Economist ad) but yes, be careful with the legibility of the logo. Being too subtle can be deadly.

Finamerican's picture
Finamerican
49 pencils

I totally missed the logo. A little less subtle would probably pay off, but then again Economist ads all look pretty similar, so they might be able to pull it off.

slip's picture
slip
919 pencils

great ad. logo tooooo subtle.

*****

SJB

bernard's picture
bernard
9 pencils

awesomeeee

virtualplaydoh's picture
virtualplaydoh
252 pencils

This won one show gold like 4 years ago. Are people just posting past glory now? Best part is some people are like yeah this is ok. HA.

DonD's picture
DonD
6 pencils

So what have you won?

psalyms's picture
psalyms
116 pencils

why conceal the logo when advertising? conceal to confuse?

patUDAY's picture
patUDAY
436 pencils

Simply brilliant.

UDAYpatwardhan@+91 22 98206 54722

rolling.stone's picture
rolling.stone
2740 pencils

excellent

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

CopyRight's picture
CopyRight
715 pencils

nicely done but why does all The Economist ads use a brain?

annavel's picture
annavel
107 pencils

lovely

Gualcor's picture
Gualcor
972 pencils

Lot of brain on this one...

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

prs's picture
prs
210 pencils

i saw the same work before here in Nepal by "Reublic Media" they did the same instead of the shape of brain they made the shape of Nepal's map stating that Republic National Daily goes nathionwide. Since the date was not mentioned i am little confused which come first if it is the first then it certainly earned 7 out of 10 in my rating but since i the date of publish has not been made public i am little hesitant. Anyways good work.

Don't follow the herd - be yourself!

hal9000's picture
hal9000
192 pencils

one of the greatest ads ever.

CommandZ's picture
CommandZ
2472 pencils

Simple. Clean. Brilliant.

Cheerriiee's picture
Cheerriiee
952 pencils

very clever!

infojwp's picture
infojwp
2 pencils

nice concept

Luikah's picture
Luikah
62 pencils

Brilliant.

Hidemat's picture
Hidemat
26 pencils

It's an excellent graphic metaphor. I had a hard time finding the logo though. If I saw this on the street I would say "hey that's cool. don't know what it has to do with anything but it's cool." Once you read the title it really does come together, but in the field this would be an ineffective ad. Perhaps if you made "The Economist" title more obvious. Unless of course, this a cover of a well known newspaper or magazine (which I probably know nothing about where I live). If the brand treatment is known by the target audience then it's my bad.

Or unless it's one of those huge billboards that are at floor level and your eye were close to the height of where the logo is located, then it's totally my bad.

Overall, I wish a thought of it...

anoldasgupta's picture
anoldasgupta
85 pencils

awesomest......

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

A real brainy work.

andylefty's picture
andylefty
4533 pencils

Ingenious.

Hadrons's picture
Hadrons
5743 pencils

Love it. simply genius.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

somecopywriter's picture
somecopywriter
1099 pencils

Simply beautiful because it is beautifully simple.

Roger Keynes's picture
Roger Keynes
5498 pencils

THAT is an Economist ad.

Will Think for Salary

meistershalis's picture
meistershalis
143 pencils

Very clever. Got it the first time!

shaimaa issa's picture
shaimaa issa
16 pencils

I LIKED the idea ,but i think the background should be another color =)

shaimaa issa

Chikoshay's picture
Chikoshay
291 pencils

cool

tazyboy's picture
tazyboy
777 pencils

Grt job guys. Simple, Clean and Cut to the Point.

JKwrigh's picture
JKwrigh
22 pencils

I love it

the-new-kid's picture
the-new-kid
82 pencils

wow!

R B's picture
R B
284 pencils

hats off for the logo placement! :D

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments