The Economist: Box Cutters
Advertising Agency: Ogilvy, Singapore
Creative Directors: Juggi Ramakrishnan, Richard Copping
Art Directors: Anthony Tham, Richard Copping
Copywriter: Juggi Ramakrishnan
Illustrator: Jimmy Leow
Account Service: Sean Chen, Hong La Phan
Published: 2012


5 comments
think outta the box with the economist?
Funny! Think out of the box.
I love this campaign! I totally understand it. Should I feel flattered?
Obtuse.
I see where they're going with these, but still not up to snuff with their prior work. Writing is nowhere near as sharp.