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rkdigital's picture
116 pencils

big potential?
what is "The Economist"?

Bundy Agency's picture
Bundy Agency
597 pencils

do your homework

kre8's picture
989 pencils

back to school, routman.

imke's picture
472 pencils

Bravly shown the economist. As long as these red campaign is run. I do only get The economist as red color.

-Where is the impossible?

Pacific Blue's picture
Pacific Blue
335 pencils

I think is "Get the complete picture with The Economist"

chinaski's picture
949 pencils

needs a hammer and a sickle.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

hahaha the hammer and sickle would make it better

nautylus's picture
77 pencils

eCommunist! hahaha...

no-ideas-original's picture
106 pencils

A complete picture of nothing??

jonft's picture
264 pencils

It's a love or hate situation, Eugene. I don't think you did that.....

A. J. SMITH's picture
2838 pencils

Dear god, its pretty good but I am so sick of the Economist. Although I did think of a new tag-line; 'The Economist - Up its own ass!'



Fair enough.

It's only an ad.

miko1aj's picture
3097 pencils

yep. Absolut changed their bottleshape recently. Maybe The Economist will go through that path either.

Nthngmn's picture
626 pencils

clearly fake

Vicky's picture
375 pencils

Maybe they are thinking about the Big Red China market,the guy is looking at its flag!

I've seen much better stuff from this agency.

TopJeff's picture
479 pencils

It's the big picture... I'm pretty sure that's why they have that little bit of a normal size painting on the bottom right.


TopCreatives, the premier online community for creative pros.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

"You See Red" by The Economist
Approx. 110' x 80' (non-framed), Oil on canvas, circa 2007, Asia
Original art sold by owner. Value (in USD): (seller takes whatever he can get for it)
Condition: Very good. Just needs real concept.

Patrick Ryan's picture
Patrick Ryan
8 pencils

I see an art exhibition
I see a big picture
I see red
I see nothing else >_<

afterbyrne's picture
215 pencils

I think its good and the thing that makes it better is the fact you don't see the whole picture, but I was a feral art student so I am guessing I understand this more than the target. Unless art students are to new economists?

Rog's picture
6094 pencils

Like it. Let's you interpret. It's an art.

>>>> That's not an ad. THIS is an ad.

puppiepoppy's picture
1636 pencils

Literally, we see it as the BIG PICTURE. But for me, I felt the ad is about "how small we get when we're reading the Economist"

picturejockey's picture
658 pencils

Big picture but blank

PP's picture
66 pencils


Philip's picture
65 pencils

I guess its': "Get the big picture.", ... but it's a little too slow for me.

mrtalented's picture
2175 pencils

giant red space?

overscaled? or overstated?

if the title 'big picture' doesn't indicate, wrong interpretions can happen easily.

Blahg's picture
616 pencils

If you look at the full creative you see other pictures hanging beside it, ie. it's in a gallery. I don't think it is rocket science to figure out they're saying "Big Picture".

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Hey, I take that as an insult..

A. J. SMITH's picture
2838 pencils

You're right, but I think the art director was being a bit TOO subtle with it, it is still open to misinterpretation. At least here it is anyway.

Blahg's picture
616 pencils

Good point. I think if you came across this ad in print, where it was easier to see the other pictures, that maybe it would be more apparent.

adOBO's picture
6 pencils

i dont get the ad, why there's a man standing there?

miko1aj's picture
3097 pencils

title of this work is an idiom and has double meaning. Type it in some dictionary.

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