The Economist: Balance

Advertising Agency: AMV BBDO, London, UK
Executive Creative Director: Paul Brazier
Art Director: Paul Cohen
Copywriters: Mark Fairbanks, Tim Riley

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12 comments

Disco Munky's picture
Disco Munky
3900 pencils

They say ballance, I see roots.

What I don't see is a connection between the two. In this context anyway.

"Make a name, or be defamed"

Doin' it for the points

iT-iS-i's picture
iT-iS-i
1721 pencils

Biggest load of ish I've seen in a while.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

dcgroppo's picture
dcgroppo
239 pencils

wtf?

Mr. R's picture
Mr. R
80 pencils

What da F.... is that?? Its this a New Yorker comic??? Somebody explain, pleeasse???

phoamcor's picture
phoamcor
1284 pencils

FINALLY. The Economist does a weak ad.

Whitefang's picture
Whitefang
509 pencils

Like the illustration but this line doesn't really work with the visual. Want to like the campaign but can't sorry. Will probably win a black pencil at D&AD though, the pommy mafia will find a deeper meaning in it.

Pombooie's picture
Pombooie
407 pencils

It'll be just like the Anzac mafia at AWARD then won't it.

whitespace's picture
whitespace
1953 pencils

Seriously... I'm quite disturbed.

Did Economist really actually publish these?

arstewar's picture
arstewar
232 pencils

ug what happened?

mishkaa's picture
mishkaa
296 pencils

how is balance connected with roots??? the root thing cud have been used to signify the paper goes till the root/source of the news or their news is substantiated with well searched facts.....

spacecadetglow's picture
spacecadetglow
247 pencils

the roots that spread out in the ground are balancing out with the tree above ground.
the larger a tree, the more roots it has to support it. a large tree cannot be supported by small roots.
balance. get it?
that said, i like this image, but i don't like the ad.

Kateter's picture
Kateter
2029 pencils

is it just me or they changed the focus from total self-confidence to serious credibility issues?

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