The Economist: Balance
Advertising Agency: AMV BBDO, London, UK
Executive Creative Director: Paul Brazier
Art Director: Paul Cohen
Copywriters: Mark Fairbanks, Tim Riley
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12 Comments
They say ballance, I see roots.
What I don't see is a connection between the two. In this context anyway.
"Make a name, or be defamed"
Doin' it for the points
Biggest load of ish I've seen in a while.
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
wtf?
What da F.... is that?? Its this a New Yorker comic??? Somebody explain, pleeasse???
FINALLY. The Economist does a weak ad.
Like the illustration but this line doesn't really work with the visual. Want to like the campaign but can't sorry. Will probably win a black pencil at D&AD though, the pommy mafia will find a deeper meaning in it.
It'll be just like the Anzac mafia at AWARD then won't it.
Seriously... I'm quite disturbed.
Did Economist really actually publish these?
ug what happened?
how is balance connected with roots??? the root thing cud have been used to signify the paper goes till the root/source of the news or their news is substantiated with well searched facts.....
http://maitrilanger.blogspot.com/
the roots that spread out in the ground are balancing out with the tree above ground.
the larger a tree, the more roots it has to support it. a large tree cannot be supported by small roots.
balance. get it?
that said, i like this image, but i don't like the ad.
is it just me or they changed the focus from total self-confidence to serious credibility issues?