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Highest Rated

Laurent's picture
Laurent
Activity Score 289

this is too easy. take what your neighbour has put years to build and settle in. this is just lazy! look for your own ideas. I work for Saatchi's myself but this i can't credit at all!

creative420's picture
creative420
Activity Score 279

Gold.

philippertl's picture
philippertl
Activity Score 656

Think so? Slowly but surely getting bored of the same idea executed a thousand times.

Rog's picture
Rog
Activity Score 6082

Totally with you on this one, MnM.
Move on, people. Nothing to see here.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

elmikel's picture
elmikel
Activity Score 1147

Clever and simple. New or not, this works for me.

bknowlden's picture
bknowlden
Activity Score 3647

The audience that reads the Economist would never be interested in this car.

elmikel's picture
elmikel
Activity Score 1147

I don't think so brandon. This is a special car, a revolutionary car in a way, and I think there are many from the Economist readers that will buy it. And besides I think the Economist has a wider audience than top managers.

Thiago Aranha's picture
Thiago Aranha
Activity Score 121

And I think that the ad was not directed only to Economist readers... They just used the visual identity of the newspaper (everybody knows what "the economist" is all about, even the ones who don't read it) to link Prius with it... don't know if I made myself clear... sorry 'bout that...

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Erm I think the point is that the Prius is an econimical car...hence labelling it 'The Econmist'.

I'm not a massive fan of this ad but I reckon it'll definitely win some awards.

Rog's picture
Rog
Activity Score 6082

Diiing!!!
Cheers for that, Boony. A beer for you.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Dick Huges's picture
Dick Huges
Activity Score 937

so they want to sell cars to firemen? i wouldn't buy a bottle of ketchup like that.

Nthngmn's picture
Nthngmn
Activity Score 626

economist spoof ads are always argued against with one thing: "will consumers, who aren't ad folk, get it?"

I kind of agree.

Chris's picture
Chris
Activity Score 1985

have you got/ or can think of an example of another economist spoof ad?

Bundy Agency's picture
Bundy Agency
Activity Score 597

Think wonderbra

Shut Theory's picture
Shut Theory
Activity Score 515

CAN THEY DO THAT? can they borrow the economist trademarked all-red idea to sell their products? will the economist at all be angry? see, it took them time to position themselves with that red, and now, toyota, with little efforts, suck blood and sell... i would not buy toyota for the sole reason i think its unethical, unless ofcourse, the economist are getting something out of this sale, at this point, i would not deal with both! it honestly looks like those email forwards of trials to recreate ABSOLUT!

http://shut.elmota.com

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

You can't own (in a literal sense) a colour.

Shut Theory's picture
Shut Theory
Activity Score 515

i know, but if u made the economist campaign, how would this make u feel? mad? thrilled? or sorry for others :)

http://shut.elmota.com

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

This ad works really well, it is clever and subtle and willprobably win many awards.

It is also mindnumbungly boring and souless.

A sorry state of affairs indeed.

Rog's picture
Rog
Activity Score 6082

What he said.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

klaussnow's picture
klaussnow
Activity Score 1675

you little minx. you.

... its already been done...

Erik's picture
Erik
Activity Score 88

even people who read the economist won't understand this. it works great for ad people who had so many exposures with economist ads.

No fixed abode's picture
No fixed abode
Activity Score 380

Won't win sheet I wouldn't think. Economist has already been taken off by wonderbra in a much better way. I agree with Brandon, don't really think they have nailed down their target.

sherman's picture
sherman
Activity Score 153

i think the economist has made a lot of good ads
but others please stop copying this forever.

Shut Theory's picture
Shut Theory
Activity Score 515

ya exactly, thats my point

http://shut.elmota.com

the_executioner's picture
the_executioner
Activity Score 93

sure it's borrowed. But realise that Toyota have the best Fuel Economy on the market. So.... Prius = Economist. get it?!

it's actually quite a clever spoof imho.

bronze.

Shut Theory's picture
Shut Theory
Activity Score 515

Cheap! thats the word i was looking for... cheap play

http://shut.elmota.com

Laurent's picture
Laurent
Activity Score 289

this is too easy. take what your neighbour has put years to build and settle in. this is just lazy! look for your own ideas. I work for Saatchi's myself but this i can't credit at all!

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