The Economic Times: Figures

The power of knowledge.

Advertising Agency: Mccann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriter: Pk Anil
Art Directors: Kapil Tammal, Pramod Chavan, Sarbjit Roopra, Swati Goel, Sandesh Kambli
Photographer: Shekawat Hs Photography
Servicing: Shashank Lanjekar
Published: December 2007

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4 comments

Mr.Top's picture
Mr.Top
728 pencils

Dude, this campaign is so fucking Boring.

whitespace's picture
whitespace
1953 pencils

Maybe they are showing the product in its truest form (read: boring). lol

debu purkayastha's picture
debu purkayastha
84 pencils

how little you think of the eco times reader...
what's the point of trying to do a cerebral ad and then explaining the gag at the end of it!

also commenting on the art direction: except for numbers -1, 0, 5 & 9 no other numbers were used... try harder dude and it can accommodate the rest of the numericals too!

this ad is like cracking a joke and then going around to explain the punchline!
really trite!

retire now!

sooraj's picture
sooraj
14 pencils

dumb.....think about the reader... dont just stick to the same old boring s...t... the worst think that you can do is fall in love with your own ideas...

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