The Eagle Print Awards: Unicorn

Every time you make a bad ad a unicorn dies.
Stop the torture. Enter South Africa's premier print awards. We only award the great ones.
www.theeagleawards.co.za

Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Photographer: Michael Lewis

28 comments

Guest's picture
Guest

at least one died now.

Guest's picture
Guest

Wouldn't be "an" unicorn?

Guest's picture
Guest

When 'u' is pronounced like 'you' it's always preceded by 'a'. A university, a unique chance.

When it's like 'uh', it's preceded by 'an'. An umbrella, an upper hand...

Guest's picture
Guest

I agree, this ad sucks, and i'm polite.

Guest's picture
Guest

Firstly, it's not "an unicorn" because from a phonetic point of view, "unicorn" starts with a consonant sound [yoo-nicorn].

Secondly, the series of ads isn't bad at all, considering it targets the people who have the ability to understand it in full:

They made some mediocre/bad ads for their event so:

- The Unicorn is dead.
- The Fairy has lost it's wings.
- The Bunny has died (or at least is going to shortly).

They are aimed to be mediocre/bad ads in order to illustrate their point, so if you actually comprehend their concept you will find it's actually quite clever.

Guest's picture
Guest

"...lost it's wings"

it's? it's?

Billoughsby's picture
Billoughsby
5124 pencils

Well, it's as crass as hell, ugly, but funny in an obnoxious, Kingpin way. I 'spose that's what they had in mind, so in that limited way a success. Still, I'll be brutal with the rating, as I'm sure these arbiters and savants would want me to be.

--And, no, it's not "an unicorn".

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

JLL's picture
JLL
360 pencils

I love it. Unicorn, fairy or rabbit means imagination, dreams, magic. Bad Ads kill all this.
A unicorn killed by hunters is like a good idea killed by bad execution or wording.
It's funny!

gon_enelcamino's picture
gon_enelcamino
838 pencils

I like it

atb2005's picture
atb2005
13561 pencils

Sorry Billoughsby, but there's no way you can possibly give this ad - even if you don't like it - 1 star. I agree with the guest post above that talks about the campaign; clearly someone from the agency did it.

Billoughsby's picture
Billoughsby
5124 pencils

Let me ask you: Is this saying that there would be no other way to depict the idea? For me, this is a species of first-idea, last ditch. Their imperative was to be funny, and they succeeded -- but at the level of a fart joke. Sorry, but I can't in good conscience give it much more than a one.

Peace.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13561 pencils

I generally agree with you but on this one we'd have to disagree. Fart joke? I don't see it that way. It's ok if you can't give it more than one star.. haha The agency won't disappear. Cheers :-)

silvi's picture
silvi
4172 pencils

I respect the idea, it´s something new, original. You can love it or hate it, but is a creative campaign.

Billoughsby's picture
Billoughsby
5124 pencils

Props to you, atb. It's right that professionals be able to disagree civilly. No need for rancor, and no worries.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

a or an unicorn never look like this
what abt that ??

Guest's picture
Guest

u killed something else and labeled it a or an unicorn it shd b like a horse if i am not mistaken ;-)

Guest's picture
Guest

Something that I do not know is whether unicorn farts smell like the taste of marzipan.

Guest's picture
Guest

u must b the creator of this masterpiece??

Guest's picture
Guest

More like ginger snaps.

Guest's picture
Guest

COM ON U R CALLING A GOAT A UNICORN

Guest's picture
Guest

U CAN PAINT A GOAT WHITE AND SAY IT IS UNICORN
GOAT GOAT GOAT

Guest's picture
Guest

I TOTALLY AGREE ITS NOT A UNICORN ITS REINDEER

Guest's picture
Guest

O YES ITS NOT A HORSE MIGHT BE A REINDEER

Guest's picture
Guest

NOW T8s CONFIRM ITS A REINDEER
hence u really killed a or an unicorn ur self :-(

Billoughsby's picture
Billoughsby
5124 pencils

So let me guess: All these guests comments are from the guys in the picture.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

these ads probably killed a unicorn

Dzsoi's picture
Dzsoi
7192 pencils

I like it, sorry for this. They play on the bad conscience of creatives every time publishing something bad because of a stupid client. Here bad conscience is manifested, exaggarerated. Fine sense of self-irony with a valid insight. Works on me.

Kiroux's picture
Kiroux
35 pencils

I'm sorry but my first thought was "Didn't you just kill one with this bad ad?"

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