The Eagle Print Awards: Fairy

Every time you make a bad ad a fairy loses her wings.
Stop the torture. Enter South Africa's premier print awards. We only award the great ones.

Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Photographer: Michael Lewis


smartar's picture
54 pencils

this reminds me a bit of the Hook movie: whenever someone says "I dont believe in fairies, a fairy dies", haha, like it!

Guest's picture

It reminds me more of 'It's a wonderful life': 'Every time a bell rings, an angel gets it's wings'. I think it's probably a parody of that...

osakan's picture
42 pencils

I got the feeling a unicorn, a bunny died, and a fairy lost her wings during this campaign

pez's picture
1800 pencils

Is a pitty to have such a beautiful picture with that horrible type for the call to action, I like the idea btw

Blashyrkh's picture
32884 pencils

Agree. It makes it look like king kong movie. Btw I like these ads.

Billoughsby's picture
5095 pencils

This ad of this series needed a very different type, agreed.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dreadboy's picture
413 pencils

Definitely a wrong pick on the type, but aside of that - I really like the campaign.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

silvi's picture
4172 pencils

Absolutely lovely photo.

zoom_o_n's picture
8 pencils

good photo enhancing!

Guest's picture

What happens to the fairy? It may be the first step to greater things. Those wings were quite possibly a hindrance, relegating her to the world of insects.

Guest's picture

Lovely photo, nice lateral thought, shitty type.

Spoonfeederxxx's picture
641 pencils

Those that don't get this campaign are going to be slaughtering Unicorns, Fairies and Bunnies by the dump truck load...

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