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The Underwear Rule, Secret

Agency Network: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by Grey, Netherlands for The Council of Europe, within the category: Public Interest, NGO.

Advertising Agency: Grey, Amsterdam, Netherlands

Comments (3)

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mdb1974's picture
mdb1974
Activity Score 411

"Good secrets make you happy, bad secrets don't."

Ok so this is an aid to instruct children as to how they should conduct themselves with "other adults." What exactly would a "good secret" be? As a parent I don't think of many appropriate situations where another adult would be wanting my child to keep a "good secret" from me.

suresh90's picture
suresh90
Activity Score 620

Nice :)

Sdb's picture
Sdb
Activity Score 1362

I like this campaign.. Very nice illustration..

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