The City of Karlstad: Karlstad är musik

Karlstad is music.

This is an outdoor campaign for Karlstads new jazzfestival. The statue ”Sola i Karlstad” is the most famous and popular statue in the City of Karlstad. She was just given a jazzguitar.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Mats Åstrand
Photographer: Magnus Svensson
Published: August 2007

8 comments

patroclo's picture
patroclo

I could like it if it was an ambient, with a real guitar on the real statue. In this way I find it a bit... "easy"

joalguvi's picture
joalguvi
54 pencils

that would be great, but i think that the local goverment or whatever wouldn't let that happen.

manpowered's picture
manpowered

Easy, relevant and good. go for it!

Matte's picture
Matte

Easy? Well, It wasn´t easy to put the real guitar on her and bend the arm into the right angle.

GianT's picture
GianT
56 pencils

Don't overestimate photomontages difficulty ;)

Cooxie's picture
Cooxie
124 pencils

So they photoshoped the statue, but didn't bother removing the Epiphone logo on the guitar and whatever is written on the strap.

Plus what's the point showing the poster in its environment if there is no interaction with it?

Spanky's picture
Spanky
4901 pencils

this is lacking in the good.

Sezam's picture
Sezam

Nothing special for me.To popular idea.

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