The Chicago Tribune: Delivering a Better Chicago, 5

Good

Whoa. There has to be a smoother way to express that headline.

This stuff is really, really nice.
Really well written, insightful lines that make you think about the roll of the newspaper in today's information crazy world.
This line in particular really stands out.
Art direction is fantastic.

Well done.

Not that I think that every headline should be boiled down to some quick, witty one-liner...but I think this headline could stand to have a better flow to it.

the message rings hollow to chicagoans who have seen the editorial content of the tribune shrink massively in the last three (zell-) years. their redesign created a huge outcry.

this campaign strikes me as over art-directed (I noted the art direction first and the message second) and oddly shallow. it tries to be the guardian campaign but lacks the "oh yeah, that's true" takeaway. where the guardian talks about how things should be as a reason for them doing their business, these ads say "things are how they are because of us" ... and that is just not true.

one final point: toronto? okay, good ad market but what happened to chicago agencies?

Really nice art direction on a campaign lacking a quality idea. The copy isn't good because the concept is so vague.

el copy debió haber estado más integrado a la gráfica.

el copy debió haber estado más integrado a la gráfica.

> "Whoa. There has to be a smoother way to express that headline."

Grammar might help. The multiple errors in singular/plural matching is absolutely painful!