The Chicago Tribune: Delivering a Better Chicago, 5

Hey politicians, you know when someone points two fingers at their eyes and then back at a person to let them know they're watching them? We're doing that to you.
Covering the stories you need to know.

Advertising Agency: Juniper Park, Toronto, Canada
Chief Creative Officers: Terry Drummond, Alan Madill, Barry Quinn

Sr. Copywriter: Tom Greco

Sr. Art Director: Colin Brown

Print Producer: Mark Prole
President: Jill Nykoliation
Group Account Director: Agatha Wronecka
Account Director: Dion Aralihalli

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10 comments

Guest's picture
Guest

Good

Guest's picture
Guest

Whoa. There has to be a smoother way to express that headline.

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

This stuff is really, really nice.
Really well written, insightful lines that make you think about the roll of the newspaper in today's information crazy world.
This line in particular really stands out.
Art direction is fantastic.

Well done.

Pedestrian's picture
Pedestrian
438 pencils

Not that I think that every headline should be boiled down to some quick, witty one-liner...but I think this headline could stand to have a better flow to it.

krautland's picture
krautland
3204 pencils

the message rings hollow to chicagoans who have seen the editorial content of the tribune shrink massively in the last three (zell-) years. their redesign created a huge outcry.

this campaign strikes me as over art-directed (I noted the art direction first and the message second) and oddly shallow. it tries to be the guardian campaign but lacks the "oh yeah, that's true" takeaway. where the guardian talks about how things should be as a reason for them doing their business, these ads say "things are how they are because of us" ... and that is just not true.

one final point: toronto? okay, good ad market but what happened to chicago agencies?

Guest's picture
Guest

Really nice art direction on a campaign lacking a quality idea. The copy isn't good because the concept is so vague.

Ad_Man's picture
Ad_Man
828 pencils

el copy debió haber estado más integrado a la gráfica.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Ad_Man's picture
Ad_Man
828 pencils

el copy debió haber estado más integrado a la gráfica.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

maybe money in the pocket ?

Guest's picture
Guest

> "Whoa. There has to be a smoother way to express that headline."

Grammar might help. The multiple errors in singular/plural matching is absolutely painful!

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