The Cape Town Fish Market: Babysitter, Formula

Who knows what the babysitter's up to? That's why we have a kid's menu.

Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Illustrator: David Maclennan
Photographer: Christof van der Walt
Published: April 2013

13 comments

Shawali's picture
Shawali
8442 pencils

This is funny and the insight is interesting, but it's too much of a stunt for me.

Most restaurants have a kid's menu, there's nothing ground breaking being sold here. What is so different about this joint's kid's menu that would make people go there instead of any other place?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Temple's picture
Temple
10993 pencils

Not as half as original as it thinks it is (Playstation France anyone)

morse's picture
morse
16752 pencils

I think it's a good insight. And the photos are great too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Andrej Troha's picture
Andrej Troha
613 pencils

Because we want to associate our brand with parent’s worst nightmares, paralyzing fear and possible infanticide. Sure, let’s run this ad!

headoffice Communication's picture
headoffice Comm...
189 pencils

Being a parents um worried about my child, thinking of my babysitter. I can take my son to this restaurant for try but again um worried about my 4 years son.

mr.x's picture
mr.x
996 pencils

Kids menu in a restaurant, a weird thing to advertise if you ask me. But overall it's a nice idea although I think some of the ads were overkill. And some could be merged into one ad.

reasonwhy's picture
reasonwhy
149 pencils

Parents hire a babysitter when they want to be without their child.

thinkcredible's picture
thinkcredible
8 pencils

Forced

michele873264's picture
michele873264
58 pencils

wow the Running Commentators Of Advertising take themselves too seriously. It's just an ad. Selling fish.

DesignDine's picture
DesignDine
1321 pencils

How many layers of hypothesis makes an ad creative!?

kleenex's picture
kleenex
37349 pencils

I say only a couple of the ads in the series work.

Spanky's picture
Spanky
4897 pencils

Way too dark to advertise a kid's menu.

Spanky's picture
Spanky
4897 pencils

Option 1) A local restaurant paid a large agency to produce and run six spreads to promote their kids' menu.

Option 2) A large agency called in a couple favors and produced six spreads for a local restaurant, which probably never ran.

I'm betting on option 2.

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