The Cape Times: Tank

In-depth news investigated from every angle. Know all about it.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Art Director: Cameron Watson
Copywriter:Simon Lotze
Photographer: Michael & Nick
Published: January 2010

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19 comments

tirthomitro's picture
tirthomitro
2764 pencils

cooooooooooool!

they showed me a picture & i laughed
dignity has never been photographed

morse's picture
morse
16192 pencils

Super cool!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

copycomoelcopi's picture
copycomoelcopi
822 pencils

i like.

BecauseISaidSo's picture
BecauseISaidSo
24 pencils

Well done Watson!

Zeus's picture
Zeus
912 pencils

Excellent!!

fridaylife's picture
fridaylife
4 pencils

I'm newbie here. Can anyone help me explain this ads,pls. :)

Kateter's picture
Kateter
2029 pencils

in this campaign there're 3 well-known situations: unknown man standing in front of tanks in Tianman Square, Iraqi man throwing shoe at George Bush and landing on the moon. since the whole world knows all these situations from one angle only (there's one famous footagem of every event mentioned above), this newspaper gives you totally new point of view: in this case from tankist's point of view, than from someone who could stood behind George Bush (or mybe from his POV) and from Aldrich's (the guy who was in the shuttle when Neil Armstrong first stepped on the Moon). that's it.

totally brilliant stuff!
really jealous of the team.

hilazon's picture
hilazon
150 pencils

very nice approach

alexander_bickov's picture
alexander_bickov
3279 pencils

Awesome

bhatnaturally's picture
bhatnaturally
95 pencils

Nice thought and flawless execution.

ssguixi's picture
ssguixi
215 pencils

Same concept was used, from Glue society Australia

http://www.gluesociety.com/

In their work section

Hiperion's picture
Hiperion
3138 pencils

wow...
i love sudafrican advertising!

monsieurange's picture
monsieurange
520 pencils

BRAVO!

boraks's picture
boraks
96 pencils
fridaylife's picture
fridaylife
4 pencils

Thank You so much Kateter :)
I get it now.

lynz's picture
lynz
104 pencils

Very nice, great idea and art direction. Nice and clean.

choykawing's picture
choykawing
33 pencils

nice idea, but it has been done in this video.

http://www.youtube.com/watch?v=LyPgHwB82xY&feature=related

hermotsura's picture
hermotsura
254 pencils

amazing campaign from both advertising and journalistic viewpoint

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