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The Cape Times: Tank

The Cape Times: Tank
Your rating: None Average: 7.9 (41 votes)

In-depth news investigated from every angle. Know all about it.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Art Director: Cameron Watson
Copywriter:Simon Lotze
Photographer: Michael & Nick
Published: January 2010

19 Comments

tirthomitro's picture 2186 pencils
tirthomitro | Thu, 2010-02-04 08:02

cooooooooooool!

they showed me a picture & i laughed
dignity has never been photographed

morse's picture 8826 pencils
morse | Thu, 2010-02-04 08:12
10

Super cool!

What hath God wrought

copycomoelcopi's picture 832 pencils
copycomoelcopi | Thu, 2010-02-04 08:44

i like.

BecauseISaidSo's picture 24 pencils
BecauseISaidSo | Thu, 2010-02-04 09:11

Well done Watson!

Zeus's picture 916 pencils
Zeus | Thu, 2010-02-04 09:32

Excellent!!

fridaylife's picture 4 pencils
fridaylife | Thu, 2010-02-04 10:45

I'm newbie here. Can anyone help me explain this ads,pls. :)

Kateter's picture 2040 pencils
Kateter | Thu, 2010-02-04 15:40

in this campaign there're 3 well-known situations: unknown man standing in front of tanks in Tianman Square, Iraqi man throwing shoe at George Bush and landing on the moon. since the whole world knows all these situations from one angle only (there's one famous footagem of every event mentioned above), this newspaper gives you totally new point of view: in this case from tankist's point of view, than from someone who could stood behind George Bush (or mybe from his POV) and from Aldrich's (the guy who was in the shuttle when Neil Armstrong first stepped on the Moon). that's it.

totally brilliant stuff!
really jealous of the team.

ivan's picture
ivan | Thu, 2010-02-04 19:15

Check this image: http://chinadigitaltimes.net/wp-content/uploads/2009/05/images16.jpg

hilazon's picture 150 pencils
hilazon | Thu, 2010-02-04 11:50

very nice approach

alexander_bickov's picture 3323 pencils
alexander_bickov | Thu, 2010-02-04 13:06

Awesome

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

bhatnaturally's picture 95 pencils
bhatnaturally | Thu, 2010-02-04 20:33

Nice thought and flawless execution.

--
www.lbhat.com

ssguixi's picture 215 pencils
ssguixi | Fri, 2010-02-05 01:53

Same concept was used, from Glue society Australia

http://www.gluesociety.com/

In their work section

Hiperion's picture 3108 pencils
Hiperion | Fri, 2010-02-05 02:51
8

wow...
i love sudafrican advertising!

monsieurange's picture 532 pencils
monsieurange | Fri, 2010-02-05 18:35

BRAVO!

boraks's picture 88 pencils
boraks | Sat, 2010-02-06 08:18
10

So cool...

http://www.youtube.com/watch?v=qV-tk8CrqCQ

fridaylife's picture 4 pencils
fridaylife | Sat, 2010-02-06 12:21

Thank You so much Kateter :)
I get it now.

lynz's picture 104 pencils
lynz | Mon, 2010-02-08 03:15

Very nice, great idea and art direction. Nice and clean.

choykawing's picture 22 pencils
choykawing | Mon, 2010-02-08 14:24

nice idea, but it has been done in this video.

http://www.youtube.com/watch?v=LyPgHwB82xY&feature=related

hermotsura's picture 254 pencils
hermotsura | Fri, 2010-02-19 21:20
10

amazing campaign from both advertising and journalistic viewpoint

In the quiet words of the Virgin Mary... Come again?

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