The Cape Times: Hiroshima

Sunday, 5 August 1945
The world can change in a day. Don't miss your daily edition of in-depth news.
Cape Times. Know All About It.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Photographer: Corbis Images
Published: April 2007

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15 comments

Gunnbiern's picture
Gunnbiern
8 pencils

awesome... so emotional

mrtalented's picture
mrtalented
2175 pencils

sweet concept. but i doubt that if the readers don't see the title of each ads will they be able to know what history was taking place in these photos.

why not adding "Hiroshima, sunday 5 august 1945" for clearer understanding. unless this photo will only look like japanese mommy dresses her son.

Mtl Dave's picture
Mtl Dave
274 pencils

We can guess it just by the date... So nice and relevant.

Chris's picture
Chris
1987 pencils

this photo is perfect, it looks like the kid has just heard something, split second before the nuke.

k-rocka's picture
k-rocka
428 pencils

All of these ads take place one day BEFORE the incident. So the kid hasn't heard anything.

Chris's picture
Chris
1987 pencils

thats obvious isnt it, But photo looks like he heard something, it was merley a comment on the photo.

klaussnow's picture
klaussnow
1677 pencils

Its not believable that its the day before, I wish they had done a minute before line, "life can change in a minute" more impactful dunt you think? (yeahyeah, printed news is daily only)

... its already been done...

bigbadfatmadafaka's picture
bigbadfatmadafaka
488 pencils

This is a Bigbadfatmadafaka......

raverus's picture
raverus
1478 pencils

hahaha, chris.........., wat a joke

Rog's picture
Rog
6094 pencils

Offensive.

>>>> That's not an ad. THIS is an ad.

Mystique's picture
Mystique
122 pencils

Funny how people think 911 is in bad taste but not hiroshima.

these ads are okay.

: : mystique : :

TheVinchiFish's picture
TheVinchiFish
86 pencils

I agree! Imagine The day of Virginia Tech! Haha
Choosing news for this idea is crucial!

Guest's picture
Guest

nossa eu so do brasil e fiquei comovida!!!!!dada

Guest's picture
Guest

estou comovida muitisimo!!!!!!!!!!dada(brasil)

Guest's picture
Guest

How about "Twin Towers, September 10th, 2001"? Do you find that sweet?

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