The Canadian Safe Boating Council: Glass

One drink can change everything. Don't drink and boat.

Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Director: Brian Sheppard
Group Creative Directors: Matt Antonello, Joel Arbez
Copywriters: Matt Antonello, Kelly Finnamore
Art Directors: Joel Arbez, Christian Buer
Photographer: Philip Rostron / Instil Productions

13 comments

salil.sharma's picture
salil.sharma
2278 pencils

Awesome creation... I Love it.

Samson Muthiah's picture
Samson Muthiah
324 pencils

very very nice execution.

Samson

alistair's picture
alistair
156 pencils

Bravo

Uncertain's picture
Uncertain
569 pencils

Love the idea, execution could of been better.

Uncertain | Assumption is the Mother of All Fuckups

fezz's picture
fezz
32 pencils

Just out of curiosity, what would you have done to better this execution?

Uncertain's picture
Uncertain
569 pencils

It's in the details. The small ones. Example: I don't like the interaction between the liquid and the boat. The boat do not feel integrated enough for me. The lighting also feels weird on the tip of the boat. Also, I'm not certain about the infographic. The art represent something hard, dangerous and also catastrophic. I feel they go in two different directions.

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I don't know you and we might have different opinions. Please, let's not turn this into a ridiculous-internet-non-sense-battle. Peace.

Uncertain | Assumption is the Mother of All Fuckups

CrackerJackWorks's picture
CrackerJackWorks
13043 pencils

nice.

kleenex's picture
kleenex
31573 pencils

Solid.

Marcao's picture
Marcao
2403 pencils

Not bad.

fakeandgay's picture
fakeandgay
80 pencils

weak idea well camouflaged

Keep calm and get a Pencil! or a Lion!

morse's picture
morse
16348 pencils

Great art!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jamesmz's picture
Jamesmz
10 pencils

Great art! but I`m agree with the guy up there, the boat is like separeted of the wave!

Pete R.'s picture
Pete R.
1877 pencils

Very dramatic. Good ad!

Art & Illustration

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