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Published/Aired: 
April 2014
10723
Description: 

Print advertisment created by Saatchi & Saatchi, Canada for The Canadian Safe Boating Council, within the category: Public Interest, NGO.

One drink can change everything. Don't drink and boat.

Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Director: Brian Sheppard
Group Creative Directors: Matt Antonello, Joel Arbez
Copywriters: Matt Antonello, Kelly Finnamore
Art Directors: Joel Arbez, Christian Buer
Photographer: Philip Rostron / Instil Productions

Comments (13)

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Highest Rated

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19531

nice.

salil.sharma's picture
salil.sharma
Activity Score 2428

Awesome creation... I Love it.

Designer Don't Do Different Things
They Do Things Differently

Samson Muthiah's picture
Samson Muthiah
Activity Score 626

very very nice execution.

Samson

alistair's picture
alistair
Activity Score 162

Bravo

Uncertain's picture
Uncertain
Activity Score 568

Love the idea, execution could of been better.

Uncertain | Assumption is the Mother of All Fuckups

fezz's picture
fezz

Just out of curiosity, what would you have done to better this execution?

Uncertain's picture
Uncertain
Activity Score 568

It's in the details. The small ones. Example: I don't like the interaction between the liquid and the boat. The boat do not feel integrated enough for me. The lighting also feels weird on the tip of the boat. Also, I'm not certain about the infographic. The art represent something hard, dangerous and also catastrophic. I feel they go in two different directions.

---------

I don't know you and we might have different opinions. Please, let's not turn this into a ridiculous-internet-non-sense-battle. Peace.

Uncertain | Assumption is the Mother of All Fuckups

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19531

nice.

kleenex's picture
kleenex
Activity Score 48079

Solid.

Marcao's picture
Marcao
Activity Score 3029

Not bad.

fakeandgay's picture
fakeandgay
Activity Score 147

weak idea well camouflaged

Keep calm and get a Pencil! or a Lion!

morse's picture
morse
Activity Score 17830

Great art!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jamesmz's picture
Jamesmz
Activity Score 10

Great art! but I`m agree with the guy up there, the boat is like separeted of the wave!

Pete R.'s picture
Pete R.
Activity Score 3412

Very dramatic. Good ad!

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