The Canadian Safe Boating Council: Glass

One drink can change everything. Don't drink and boat.

Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Director: Brian Sheppard
Group Creative Directors: Matt Antonello, Joel Arbez
Copywriters: Matt Antonello, Kelly Finnamore
Art Directors: Joel Arbez, Christian Buer
Photographer: Philip Rostron / Instil Productions

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salil.sharma's picture
2278 pencils

Awesome creation... I Love it.

Samson Muthiah's picture
Samson Muthiah
289 pencils

very very nice execution.


just's picture
150 pencils


Uncertain's picture
434 pencils

Love the idea, execution could of been better.

Uncertain | Assumption is the Mother of All Fuckups

fezz's picture
27 pencils

Just out of curiosity, what would you have done to better this execution?

Uncertain's picture
434 pencils

It's in the details. The small ones. Example: I don't like the interaction between the liquid and the boat. The boat do not feel integrated enough for me. The lighting also feels weird on the tip of the boat. Also, I'm not certain about the infographic. The art represent something hard, dangerous and also catastrophic. I feel they go in two different directions.


I don't know you and we might have different opinions. Please, let's not turn this into a ridiculous-internet-non-sense-battle. Peace.

Uncertain | Assumption is the Mother of All Fuckups

kleenex's picture
26978 pencils


Marcao's picture
2234 pencils

Not bad.

fakeandgay's picture
73 pencils

weak idea well camouflaged

Keep calm and get a Pencil! or a Lion!

morse's picture
15671 pencils

Great art!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jamesmz's picture
10 pencils

Great art! but I`m agree with the guy up there, the boat is like separeted of the wave!

Pete R.'s picture
Pete R.
1467 pencils

Very dramatic. Good ad!

Art & Illustration

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