The Canadian Safe Boating Council: Glass

One drink can change everything. Don't drink and boat.

Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Director: Brian Sheppard
Group Creative Directors: Matt Antonello, Joel Arbez
Copywriters: Matt Antonello, Kelly Finnamore
Art Directors: Joel Arbez, Christian Buer
Photographer: Philip Rostron / Instil Productions

Published: 
April 2014

13 comments

salil.sharma's picture
salil.sharma
2428 pencils

Awesome creation... I Love it.

Designer Don't Do Different Things
They Do Things Differently

Samson Muthiah's picture
Samson Muthiah
626 pencils

very very nice execution.

Samson

alistair's picture
alistair
162 pencils

Bravo

Uncertain's picture
Uncertain
568 pencils

Love the idea, execution could of been better.

Uncertain | Assumption is the Mother of All Fuckups

fezz's picture
fezz

Just out of curiosity, what would you have done to better this execution?

Uncertain's picture
Uncertain
568 pencils

It's in the details. The small ones. Example: I don't like the interaction between the liquid and the boat. The boat do not feel integrated enough for me. The lighting also feels weird on the tip of the boat. Also, I'm not certain about the infographic. The art represent something hard, dangerous and also catastrophic. I feel they go in two different directions.

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I don't know you and we might have different opinions. Please, let's not turn this into a ridiculous-internet-non-sense-battle. Peace.

Uncertain | Assumption is the Mother of All Fuckups

kleenex's picture
kleenex
41086 pencils

Solid.

Marcao's picture
Marcao
3029 pencils

Not bad.

fakeandgay's picture
fakeandgay
143 pencils

weak idea well camouflaged

Keep calm and get a Pencil! or a Lion!

morse's picture
morse
17103 pencils

Great art!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jamesmz's picture
Jamesmz
10 pencils

Great art! but I`m agree with the guy up there, the boat is like separeted of the wave!

Pete R.'s picture
Pete R.
3226 pencils

Very dramatic. Good ad!

Art & Illustration

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