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Published/Aired: 
October 2009
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1000 kilometres
How will you raise your $1000 to stop breast cancer in its tracks?
Kiwis everywhere are taking part in this $1000 Challenge. So what will you do to raise a thousand dollars for breast cancer research? You and your friends could cycle a thousand kilometres and be sponsored a dollar a kilometre. It's time to get into it. We don't care if you do a bake off, or cycle a thousand kilometres. It's all in the name of finding cure within 9 years. It's ambitious, but together we'll find a cure. For more ideas and to register visit breastcancercure.org.nz

Advertising Agency: Saatchi & Saatchi, New Zealand

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Like the execution! Saatchi and Saatchi!

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