Lion Nathan via Holler Sydney has launched an integrated marketing and public relations campaign for Beck’s, celebrating the twentieth anniversary of the fall of the Berlin Wall. The program encompasses outdoor advertising and experiential activities including on-premise events and photographic exhibitions at venues nationally.
The brief was to show the 20-year anniversary of the Fall of the Berlin Wall as a moment of celebration, of inspiration, creativity and freedom. As such, the photographic exhibition captures 20 hours in the lives of a small group of real Berliners and will run for 20 days from 1st November. The images feature places along the boundaries of the former divide that have taken on fresh meaning, allowing the city’s residents to express themselves in new and creative ways.
Ronald Reagan urged Soviet leader Gorbachev to 'tear down this wall' at the Brandenburg Gate in 1987. It was also the place where thousands celebrated on top of the wall on November 10 1989.
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