The boy

Very heavy movies

The heavy (art) movies presented at the Bucharest Film Festival induce sleep to the not so smart movie spectator.

Advertising Agency: McCann Erickson, Bucharest, Romania
Creative Directors: Adrian Botan, Alexandru Dumitrescu
Art Director: Ionut Cojocaru
Copywriter: Petru Teodorescu
Photographer: Gabi Hirit
Account Director: Raluca Iacob

April 2007


me thinks's picture
me thinks
722 pencils

Didn't get it.
Tried to understand.
Read the explanatory line.(NOT part of the AD I guess)
Tried to understand.
Didn't get it.

Movies that induce sleep are called 'boring'.
'Heavy' not the right word.

All in all, too clever for me.

cheleng's picture
68 pencils


Andreas TM's picture
Andreas TM
129 pencils

Not to mention the number of times skin marks were used for "prolonged exposure to something".

dadada's picture
1720 pencils

on the back of this, apart the sleepy glance, the hair, the rest of the face is too clean! something wrong with the cast.

Everybody is creative, be yourself.

RahoolTalukdar's picture
108 pencils

The 1...

I think we are missing the point here... The skin mark is actually the impression created against the front seat number...
Not that I like the idea....


Thinking what to think

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