The Body Shop

Mattel sent The Body Shop a cease-and-desist order, demanding to pull the self-esteem posters featuring Ruby - a rubenesque anti-Barbie - from American shop windows, because she was insulting to the real Barbie. Then, in Hong Kong, posters of Ruby were banned on the Mass Transit Railway because authorities said that in her nude (albeit nippleless and pubic-hair-free) condition, she would offend passengers. One shop in the US was forced to take down a Ruby poster after a mall patron said his daughter had been traumatized by seeing it.

Source: bestrejectedadvertising.com

4 comments

Ankit Soni@creativebits.org's picture
Ankit Soni@crea...
6 pencils
Hadrons's picture
Hadrons
5991 pencils

I can't believe it actually happened.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

somecopywriter's picture
somecopywriter
1107 pencils

Love the line, but I gotta say the visual freaks me out. A pity because it takes the impact away from a really clever message.

alausa's picture
alausa
1426 pencils

...now to google the eight real quick!

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