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The Body Shop

Published/Aired: 
October 2005

Tags

Description: 

Mattel sent The Body Shop a cease-and-desist order, demanding to pull the self-esteem posters featuring Ruby - a rubenesque anti-Barbie - from American shop windows, because she was insulting to the real Barbie. Then, in Hong Kong, posters of Ruby were banned on the Mass Transit Railway because authorities said that in her nude (albeit nippleless and pubic-hair-free) condition, she would offend passengers. One shop in the US was forced to take down a Ruby poster after a mall patron said his daughter had been traumatized by seeing it.

Comments (4)

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Highest Rated

alausa's picture
alausa
Activity Score 1420

...now to google the eight real quick!

Ankit Soni@creativebits.org's picture
Ankit Soni@crea...
Activity Score 6
Hadrons's picture
Hadrons
Activity Score 6017

I can't believe it actually happened.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

somecopywriter's picture
somecopywriter
Activity Score 1113

Love the line, but I gotta say the visual freaks me out. A pity because it takes the impact away from a really clever message.

alausa's picture
alausa
Activity Score 1420

...now to google the eight real quick!

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