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The Body Shop

The Body Shop
Your rating: None Average: 9.5 (32 votes)

Mattel sent The Body Shop a cease-and-desist order, demanding to pull the self-esteem posters featuring Ruby - a rubenesque anti-Barbie - from American shop windows, because she was insulting to the real Barbie. Then, in Hong Kong, posters of Ruby were banned on the Mass Transit Railway because authorities said that in her nude (albeit nippleless and pubic-hair-free) condition, she would offend passengers. One shop in the US was forced to take down a Ruby poster after a mall patron said his daughter had been traumatized by seeing it.

Source: bestrejectedadvertising.com

6 Comments

Ankit Soni@creativebits.org's picture 6 pencils
Ankit Soni@creativebits.org | Sat, 2005-12-03 09:00

So much For censorship. Long live the Net!!! 3 cheers for AOTW!!!

Guest's picture
Guest | Thu, 2009-04-30 17:03

wow, that was pulled?
ridiculous. some people are way too sensitive

Guest's picture
Guest | Tue, 2010-07-20 22:59

this is not nice

Hadrons's picture 5392 pencils
Hadrons | Wed, 2012-01-25 14:19

I can't believe it actually happened.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

somecopywriter's picture 756 pencils
somecopywriter | Mon, 2012-03-19 03:45

Love the line, but I gotta say the visual freaks me out. A pity because it takes the impact away from a really clever message.

alausa's picture 530 pencils
alausa | Tue, 2012-04-03 10:52

...now to google the eight real quick!

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