The Beaches of Fort Myers & Sanibel: Jar

Capture the moment. Experience the sun setting on a golden surf. Share a midnight snack of mango grouper in the moonlight. Feel the warm Gulf breezes wash over you. It's moments like this that you'll savor for a lifetime.

Advertising Agency: BVK, Milwaukee, USA
Creative Director: Gary Mueller
Art Directors: Scott Krahn, Connie Casdia
Copywriters: Gary Mueller, Ross Lowinske
Photographers: Jason Lindsey, Jeff Salzer
Other additional credits: Victoria Simmons, Mary Delong
Retoucher: HacJob
Published: January 2008

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18 comments

ManchuChanchu's picture
ManchuChanchu
701 pencils

beautiful!

epoc.mak's picture
epoc.mak
90 pencils

The ART & COPY is fab.

Preserving the memories are very difficult for humans because they tend to forget. Beautiful!

Rattan Makkar

Barcode's picture
Barcode
14 pencils

Woa..! good one... i liked it...
-
Cheers
-
Bar

vinaywins's picture
vinaywins
138 pencils

Hey Ivan,
After a long time got to see a good campaign.

Vinaywins
www.freewebs.com/vinaywins

ivan's picture
ivan

Thanks! :)

Ivan Raszl, admin of AotW

anastacia's picture
anastacia

Very beautiful and i like the idea
but for me doesn't really associate with the resort
could be for something else
but still a very good work

Coloribus.com - advertising archive & mysterious coincidences

Pauflies's picture
Pauflies
205 pencils

Lovely campaign, but the one with the coffee pot... i don't like it, it's poor, and the catamaran... please, it's from the 80's!!!!!

But the others... LOVELY ART, Lovely visual, Lovely Copy... GREAT!!!!!

http://pauflies.blogspot.com/

unaquestionediali's picture
unaquestionediali
481 pencils

i like the concept "capture the moment", on the other visuals it seems a bit forced.
nice idea to bring back something from a trip.

nitin456's picture
nitin456
133 pencils

very nice

Joe_P's picture
Joe_P
27 pencils

very nice campaign. The visuals are great. I especially like the ones that are more tied with vacations and memories.

teenie's picture
teenie
1894 pencils

Lovely, lovely images.

Horribly overwritten sappy copy. It could have been so much more!

panasit's picture
panasit
687 pencils

After a lot of very boring ads in the last couple of days, these rocks.

-Tung
--good idea is enemy of great idea

joadvertacing's picture
joadvertacing
8 pencils

Sorry guys, but... it is the first thought, i mean, how to keep a nice moment. in the fridge ???
i like it, but just that.

joadvertacing's picture
joadvertacing
8 pencils

Sorry guys, but... it is the first thought, i mean, how to keep a nice moment. in the fridge ???
i like it, but just that.

pmoniz's picture
pmoniz
35 pencils

I love this campaign. Great idea, fantastic art direction and the copy is very well written. Thumbs up, guys, congrats.

giorgino's picture
giorgino
60 pencils

why you put all those captured moments on white bkg. ?
thnks.

_____________________________________

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www.georgegrosescu.ro

Guest's picture
Guest

it's beautiful

Guest's picture
Guest

this ad is the best! beautiful!

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