The Association of Environmental Protection ‘Val’: Underwater Graveyard

The Association of Environmental Protection ‘Val’: Underwater Graveyard
Average: 7 (50 votes)

The Association of Environmental Protection ‘Val’ (‘val’ means wave in Croatian) aims at promoting, developing, and advancing environmental protection, especially of the marine species. This ad was created in order to increase awareness of many endangered marine species that are rapidly becoming extinct. In particular the protected pen shells which are illegally overfished for culinary reasons.

Advertising Agency: Bruketa&Zinic OM, Croatia
Creative Director, Copywriter: Moe Minkara
Art Director, Designer: Nives Teskera
Photographer: Petar Pavesic
Account Manager: Marija Jakeljic
Published: January 2009

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19 comments

Peterrr's picture
108 pencils
PeterrrFriday, August 7, 2009 - 00:57

ok

tirthomitro's picture
2258 pencils
tirthomitroFriday, August 7, 2009 - 02:24

good. pretty good.
considering that nobody ever went his deep to show things

they showed me a picture & i laughed
dignity has never been photographed

Dev Kumar's picture
834 pencils
Dev KumarFriday, August 7, 2009 - 02:28

Simple and straightforward. Very good.

matushacker's picture
45 pencils
matushackerFriday, August 7, 2009 - 02:53

not bad...

everartz's picture
7627 pencils
everartzFriday, August 7, 2009 - 03:14

very straight to the point, but i think it works well...

| Everartz |

dearabby's picture
108 pencils
dearabbyTuesday, August 11, 2009 - 14:59

I agree. I totally got that the ad was about dying sealife, and that visual was strong enough. But then I enlarged the photo and saw that the "gravestones were actually oysters and it packed even more of a punch then.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

alexander_bickov's picture
3321 pencils
alexander_bickovFriday, August 7, 2009 - 03:25

Yes, it works!

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Guest's picture
GuestFriday, August 7, 2009 - 04:11

don´t get it... r these dead dolphins or what?

Guest's picture
GuestFriday, August 7, 2009 - 04:12

deep thoughts!!

well it is nice to see there are still some people who think so deeply about endangered species. good ad.

I think you must send this entry to 11th International concerned communicator award, a social print advertising award. there is no entrance free and u could win US $11000. you could see more details about the award on the website www.concernedcommunicatoraward.org

I think this message should be spread worldwide through this award.

Guest's picture
GuestFriday, August 7, 2009 - 07:39

nice

SoCH_TO's picture
932 pencils
SoCH_TOFriday, August 7, 2009 - 07:51

ok - ok !!!

Live with Passion

bayron1989's picture
bayron1989Friday, August 7, 2009 - 12:59

Me gusta mucho la idea. Quisiera saber en sí que son esos objetos que simulan las lápidas.

Guest's picture
GuestSaturday, August 8, 2009 - 11:31

yeah it's appriciable

Guest's picture
GuestMonday, August 10, 2009 - 23:53

kumaha maneh lah

LeeMoh's picture
424 pencils
LeeMohThursday, August 13, 2009 - 12:33

Oh god!
27000 extinct species every year?!
Darwin was correct!

marcosixtysalvador's picture
47 pencils
marcosixtysalvadorThursday, August 13, 2009 - 23:10

excellent work, congratulations....

rachael.jones's picture
50 pencils
rachael.jonesSaturday, December 5, 2009 - 02:30

hi Moe Minkara

i have gone to the website www.concernedcommunicatoraward.org and saw your entry as one of the international winner
kudos..........

Guest's picture
GuestSaturday, August 14, 2010 - 16:15

thank you :)))

Guest's picture
GuestSaturday, August 14, 2010 - 16:18

Thank you all for your warm and nice comments :)