The Association of Environmental Protection ‘Val’: Underwater Graveyard
The Association of Environmental Protection ‘Val’ (‘val’ means wave in Croatian) aims at promoting, developing, and advancing environmental protection, especially of the marine species. This ad was created in order to increase awareness of many endangered marine species that are rapidly becoming extinct. In particular the protected pen shells which are illegally overfished for culinary reasons.
Advertising Agency: Bruketa&Zinic OM, Croatia
Creative Director, Copywriter: Moe Minkara
Art Director, Designer: Nives Teskera
Photographer: Petar Pavesic
Account Manager: Marija Jakeljic
Published: January 2009
19 Comments
ok
good. pretty good.
considering that nobody ever went his deep to show things
they showed me a picture & i laughed
dignity has never been photographed
Simple and straightforward. Very good.
not bad...
very straight to the point, but i think it works well...
| Everartz |
I agree. I totally got that the ad was about dying sealife, and that visual was strong enough. But then I enlarged the photo and saw that the "gravestones were actually oysters and it packed even more of a punch then.
I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.
Yes, it works!
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
don´t get it... r these dead dolphins or what?
deep thoughts!!
well it is nice to see there are still some people who think so deeply about endangered species. good ad.
I think you must send this entry to 11th International concerned communicator award, a social print advertising award. there is no entrance free and u could win US $11000. you could see more details about the award on the website www.concernedcommunicatoraward.org
I think this message should be spread worldwide through this award.
nice
ok - ok !!!
Live with Passion
Me gusta mucho la idea. Quisiera saber en sí que son esos objetos que simulan las lápidas.
yeah it's appriciable
kumaha maneh lah
Oh god!
27000 extinct species every year?!
Darwin was correct!
excellent work, congratulations....
hi Moe Minkara
i have gone to the website www.concernedcommunicatoraward.org and saw your entry as one of the international winner
kudos..........
thank you :)))
Thank you all for your warm and nice comments :)