The Association of Environmental Protection ‘Val’: Underwater Graveyard

The Association of Environmental Protection ‘Val’ (‘val’ means wave in Croatian) aims at promoting, developing, and advancing environmental protection, especially of the marine species. This ad was created in order to increase awareness of many endangered marine species that are rapidly becoming extinct. In particular the protected pen shells which are illegally overfished for culinary reasons.

Advertising Agency: Bruketa&Zinic OM, Croatia
Creative Director, Copywriter: Moe Minkara
Art Director, Designer: Nives Teskera
Photographer: Petar Pavesic
Account Manager: Marija Jakeljic
Published: January 2009

19 comments

Peterrr's picture
Peterrr
108 pencils

ok

tirthomitro's picture
tirthomitro
2764 pencils

good. pretty good.
considering that nobody ever went his deep to show things

they showed me a picture & i laughed
dignity has never been photographed

Dev Kumar's picture
Dev Kumar
834 pencils

Simple and straightforward. Very good.

matushacker's picture
matushacker
45 pencils

not bad...

everartz's picture
everartz
7611 pencils

very straight to the point, but i think it works well...

| Everartz |

dearabby's picture
dearabby
108 pencils

I agree. I totally got that the ad was about dying sealife, and that visual was strong enough. But then I enlarged the photo and saw that the "gravestones were actually oysters and it packed even more of a punch then.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

alexander_bickov's picture
alexander_bickov
3279 pencils

Yes, it works!

Guest's picture
Guest

don´t get it... r these dead dolphins or what?

Guest's picture
Guest

deep thoughts!!

well it is nice to see there are still some people who think so deeply about endangered species. good ad.

I think you must send this entry to 11th International concerned communicator award, a social print advertising award. there is no entrance free and u could win US $11000. you could see more details about the award on the website www.concernedcommunicatoraward.org

I think this message should be spread worldwide through this award.

Guest's picture
Guest

nice

SoCH_TO's picture
SoCH_TO
953 pencils

ok - ok !!!

Live with Passion

bayron1989's picture
bayron1989

Me gusta mucho la idea. Quisiera saber en sí que son esos objetos que simulan las lápidas.

Guest's picture
Guest

yeah it's appriciable

Guest's picture
Guest

kumaha maneh lah

LeeMoh's picture
LeeMoh
424 pencils

Oh god!
27000 extinct species every year?!
Darwin was correct!

marcosixtysalvador's picture
marcosixtysalvador
47 pencils

excellent work, congratulations....

rachael.jones's picture
rachael.jones
50 pencils

hi Moe Minkara

i have gone to the website www.concernedcommunicatoraward.org and saw your entry as one of the international winner
kudos..........

Guest's picture
Guest

thank you :)))

Guest's picture
Guest

Thank you all for your warm and nice comments :)

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