The Annual Canadian Cheese Rolling Festival: Bill

In 2008, to promote Canadian cheese in BC, TAXI Vancouver created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America. Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese. It was so successful we decided to make it an annual event; Canada had found a new favourite sport.

Advertising Agency: TAXI Vancouver, Canada
Creative Director: Michael Mayes
Art Director: Chris Zawada
Copywriter: Nikki Jobson
Digital Imaging: Chris Zawada, Jan Day
Photographer: Patrick Norman

July 2009


Guest's picture

Wait...let me beat every body to the point.

Been done before...
First idea...
Student work...
So 80's...
So 90's...

(anything I missed?)

Guest's picture

Hate to say it but this really has been done before, like in the last month done before.

Guest's picture

WTF! Done before by another Taxi agency last month!!!

Guest's picture

i like the design

Log in or register to post comments