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Micheal Schwab

Agency Network: 
Published/Aired: 
September 2010
Description: 

Print advertisment created by The Martin Agency, United States for The American Cancer Society, within the category: Public Interest, NGO.

Hope Sweet Hope by Michael Schwab
It's nice to know that cancer patients and their families always have a warm, comfortable place to stay at the Hope Lodge.
Inspiration
Every year, thousands of cancer patients stay for free at American Cancer Society Hope Lodge facilities when receiving treatment away from home.
The American Cancer Society
The official sponsor of birthdays

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: John Norman
Creative Director: Joe Alexander
Copywriter: Neel Williams, Joe Alexander
Art Director: D'Arcy O'Neill, John Norman
Art Buyer: Anya Mills
Print Producers: Jennifer White, Debbie Andrews
Studio Artist: Midori Batten

Comments (8)

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atb2005's picture
atb2005
Activity Score 13557

This illustration exudes no warmth whatsoever...

Guest's picture
Guest

this is about a postcard. A classic postcard.

Every year, generous people like my dad pay for a bunch of greeting cards. The cards are usally not more interesting than your comment. It's a fact.

But it's for donations, things you should learn about my kid.

atb2005's picture
atb2005
Activity Score 13557

Like someone else on here said, guest (or anonymous) posting should be disabled, especially when it comes from the agencies that have produced these ads. Everyone is entitled to their opinion, kid. The ad is not interesting. Period. Better job next time, Martin Agency.

sloppy4's picture
sloppy4
Activity Score 1494

what does being a guest or anonymous have to do with anything? who cares where the comments come from.
you gonna track people down?

Guest's picture
Guest

authentic postcard. perfect ad for this organism

Guest's picture
Guest

I guess you live in a big-cool city where nobody help each other.

bobby666's picture
bobby666
Activity Score 1460

i quite agree with atb 2005. he meant no offence or ill feeling. he just said he didn't like it. according to the advertising standards, the creative doesn't evoke any compassion. whereas we all salute the cause but that doesn't mean we don't have the right to comment. Dude no need to feel bad or get agitated. Chill.

jimkuz's picture
jimkuz
Activity Score 412

I pretty much LOVE everything I have ever seen Michael Schwab do

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