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Published/Aired: 
September 2010
14146
Description: 

Print advertisment created by The Martin Agency, United States for The American Cancer Society, within the category: Public Interest, NGO.

Breathe Deep by Am I Collective
Who doesn't love taking a nice, deep breath? Our design is a tribute to the American Cancer Society's fight for smoke-free laws.
Inspiration
Nearly 70% of America is now covered by smoke-free laws in public spaces.
The American Cancer Society
The official sponsor of birthdays

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: John Norman
Creative Director: Joe Alexander
Copywriter: Neel Williams, Joe Alexander
Art Director: D'Arcy O'Neill, John Norman
Art Buyer: Anya Mills
Print Producers: Jennifer White, Debbie Andrews
Studio Artist: Midori Batten

Comments (17)

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Highest Rated

atb2005's picture
atb2005
Activity Score 13557

4 stars just for the effort. Generally speaking, I love the work of Am I Collective. But this illustration is way too "busy", way too taxing on the eyes...

atb2005's picture
atb2005
Activity Score 13557

4 stars just for the effort. Generally speaking, I love the work of Am I Collective. But this illustration is way too "busy", way too taxing on the eyes...

mikek2's picture
mikek2
Activity Score 28

agreed. great artwork but way too difficult to read, and way too much text for a print ad.

Guest's picture
Guest

I really think this is a peace of art... Wonderful...

Guest's picture
Guest

Ups...My stars...all them!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Pretty hard to read yeah, doubt many would finish this "puzzle".

Font looks a bit like:
http://www.dafont.com/cube.font

bloomonkey's picture
bloomonkey
Activity Score 99

I love all your artwork, this one must have taken forever to make. Cool.

Not sure its best for an ad though, I take it its a poster?

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

gioborde's picture
gioborde
Activity Score 1387

wonderful artwork

GiBo

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

agree with jacmancer

Life is a joke. Laugh.

Guest's picture
Guest

It looks really nice but what a mission to read!

Billoughsby's picture
Billoughsby
Activity Score 5142

Maybe the hard read works in this thing's favor. I am ready to reach for my wallet just to make them go away and leave me alone before I am half way through.

But pretty.

That's it.

silvi's picture
silvi
Activity Score 4172

I can´t read this! Maby this is the idea.

Guest's picture
Guest

Too much work to read what it is you're trying to tell me.

Hibon's picture
Hibon
Activity Score 3736

Great artwork.

Simple ideas are the best !

Guest's picture
Guest

Plz can you put the text in spanish because most people can´t understand all the words and frases.

helvet.lang's picture
helvet.lang
Activity Score 144

No idea here...
But good poster to sell for the cause...

the ad which wasn't there

bobby666's picture
bobby666
Activity Score 1460

a great effort indeed. the art is classic but too tiring for the eyes.

7h3o's picture
7h3o
Activity Score 166

ow

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