The American Cancer Society: Am I Collective

Breathe Deep by Am I Collective
Who doesn't love taking a nice, deep breath? Our design is a tribute to the American Cancer Society's fight for smoke-free laws.
Nearly 70% of America is now covered by smoke-free laws in public spaces.
The American Cancer Society
The official sponsor of birthdays

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: John Norman
Creative Director: Joe Alexander
Copywriter: Neel Williams, Joe Alexander
Art Director: D'Arcy O'Neill, John Norman
Art Buyer: Anya Mills
Print Producers: Jennifer White, Debbie Andrews
Studio Artist: Midori Batten


atb2005's picture
13567 pencils

4 stars just for the effort. Generally speaking, I love the work of Am I Collective. But this illustration is way too "busy", way too taxing on the eyes...

mikek2's picture
28 pencils

agreed. great artwork but way too difficult to read, and way too much text for a print ad.

Guest's picture

I really think this is a peace of art... Wonderful...

Guest's picture

Ups...My stars...all them!

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Pretty hard to read yeah, doubt many would finish this "puzzle".

Font looks a bit like:

bloomonkey's picture
99 pencils

I love all your artwork, this one must have taken forever to make. Cool.

Not sure its best for an ad though, I take it its a poster?

"Never try teaching a pig to sing, its a waste of time and annoys the pig" - Robert Heinlein

Gi_bo's picture
1385 pencils

wonderful artwork


Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

agree with jacmancer

Life is a joke. Laugh.

Guest's picture

It looks really nice but what a mission to read!

Billoughsby's picture
5095 pencils

Maybe the hard read works in this thing's favor. I am ready to reach for my wallet just to make them go away and leave me alone before I am half way through.

But pretty.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

silvi's picture
4172 pencils

I can´t read this! Maby this is the idea.

Guest's picture

Too much work to read what it is you're trying to tell me.

Hibon's picture
3736 pencils

Great artwork.

Simple ideas are the best !

Guest's picture

Plz can you put the text in spanish because most people can´t understand all the words and frases.

helvet.lang's picture
72 pencils

No idea here...
But good poster to sell for the cause...

the ad which wasn't there

bobby666's picture
1460 pencils

a great effort indeed. the art is classic but too tiring for the eyes.

7h3o's picture
166 pencils


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