The Alternative School for Creative Thinking: Add mouse

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan
Published: September 2009

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10 comments

Guest's picture
Guest

it's not so clear he's added. it might be picked up.

iT-iS-i's picture
iT-iS-i
1721 pencils

agree with that, they should have found a slicker way to execute this.

:: Put your ears against the ground so i can walk over what you heard::

everartz's picture
everartz
7611 pencils

something to engage the mind, pretty neat and the illustration is fine also.. good work :)

| Everartz |

federo's picture
federo
781 pencils

beautiful illustrations, beautiful thought

designada grafica's picture
designada grafica
96 pencils

Buena ilustración me encanta...

silvi's picture
silvi
4172 pencils

Este está más claro que el anterior. Muy buen concepto.

seniorcutterplotter's picture
seniorcutterplotter
107 pencils

So let me see if I got it right... it looks like a drawing of a guy bored in a meeting (or student in a class)... that's why the non-crafted and polished illustration... it should look like something done in a school, while thinking at something else.... and hence the hook of the school placing there the fuse (a mouse in the middle of the cats or a mentos in a cola bottle). I think it makes you think and tells about getting your creative fire works exploding. I think it's a very good idea and I think they have chosen well this execution manner.

Bob08's picture
Bob08
749 pencils

Introducing caos in a quiet world.
Usually what creatives do.

Guest's picture
Guest

Great idea,well executed.

Guest's picture
Guest

nice stageing. the cat nearest to the mouse seems to be familiar with it, even playfull... shouldn.t she be attacking the mouse?

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