The Alternative School for Creative Thinking: Add mentos
Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan
Published: September 2009
23 comments
While The Alternative School for Creative Thinking campaign is a bit of a head-scratcher in execution, its strong idea indicate that Cristian Costea and Carmen Dobrescu might yet grow into one of the most intriguing creative teams of their generation.
Exact;y. EXACTLY. the same as biblioteq books campaign... http://adsoftheworld.com/media/print/biblioteq_creative_books_mouse
I don't get it? What's this supposed to mean?! And Who is it targeting?
Don't care for the sketches as well. Could use some rethinking and better artwork.
And, what's with the menthol drop inside the cola bottle?!
Is it supposed to be anti-campaign...the sort that Benetton makes?
Even so, lacks the aesthetic.
@ Guest:
Based on the work shown, here are the answers to your queries:
Guest: I don't get it? What's this supposed to mean?!
Reality Check: The campaign is supposed to imply to go crazy / wild / zany / chaotic / disorderly with your imagination. (More on this, shortly.)
G: And Who is it targeting?
RC: Students who want to get into the advertising business.
G: Don't care for the sketches as well. Could use some rethinking and better artwork.
RC: The pencil sketches imply that it's a commercial art school, i.e., as artists work with pencils. However, despite its relevancy, the execution is crude and simplistic and could have been more polished.
G: And, what's with the menthol drop inside the cola bottle?
RC: http://www.youtube.com/watch?v=hKoB0MHVBvM
I hope this helps.
@ Guest:
Based on the work shown, here are the answers to your queries:
Guest: I don't get it? What's this supposed to mean?!
Reality Check: The campaign is supposed to imply to go crazy / wild / zany / chaotic / disorderly with your imagination. (More on this, shortly.)
G: And Who is it targeting?
RC: Students who want to get into the advertising business.
G: Don't care for the sketches as well. Could use some rethinking and better artwork.
RC: The pencil sketches imply that it's a commercial art school, i.e., artists work with pencils. However, despite its relevancy, the execution is crude and simplistic and could have been more polished.
G: And, what's with the menthol drop inside the cola bottle?
RC: http://www.youtube.com/watch?v=hKoB0MHVBvM
I hope this helps.
hey MCP, the ones u've mentioned are so diff.
the thot remains the same, tho', i agree!
they showed me a picture & i laughed
dignity has never been photographed
Nice concept
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
what would really happen if i drop a menthol pill in the cola bottle? explosion?
| Everartz |
everartz asks: what would really happen if i drop a menthol pill in the cola bottle? explosion?
Reality Check replies: http://www.youtube.com/watch?v=hKoB0MHVBvM
its a Mentos (you know, the fresh-maker)...not a menthol pill (which im guessing is a cough drop?)
A good abstract to intrigue and of course, interest students.
I don't think it's attractive for students. I wouldn't go to a school that attracks students with really bad artwork (the little logo is ok I think). But the main image, come on! I made better drawings when I was ten! I think it's not representative for an art school!! If this is the best they can get for there advertising, I think it's better not to advertise. Plus the mentos thing is soooo passé... try and search something that is a hype now, or create one yourself, if you're really creative. This screams 'wannabee'. Greetz
Cool. Another school aimed at taking young people's money, while promising to take them to the mythical land of advertising heaven. Have you ever heard of art school, writing workshops, and god forbid, reading a book? Believe me guys, it's much cheaper and will take you exactly to the same place. PRODUCT FAIL.
Disagree, dude. Everything is useful. Some schools just steal your money, some really teach you.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
what if the mentos was already put into the cola & the hand was about to bang it on the ground...
what if the mentos was already put into the cola & the hand was about to bang it on the ground...
Kudos. Very Good Stuff!
these are fun... i like these...
I read all the comments and explanations, but still think that it's a bad idea and poorly executed. Sorry to say.
Well, the last comment then :)... it looks like a drawing of a guy bored in a meeting (or student in a class)... that's why the non-crafted and polished illustration... it should look like something done in a school, while thinking at something else.... hence the hook of the school placing there the fuse (a mouse in the middle of the cats or a mentos in a cola bottle). I think it makes you think and tells about getting your creative fire works exploding. I think it's a very good idea and I think they have chosen well this execution manner.
I did get that much.
the creative thinking logo is great! but the visual of the poster sukcs
good work.