The Alternative School for Creative Thinking: Add mentos

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan
Published: September 2009

23 comments

Reality Check's picture
Reality Check
1828 pencils

While The Alternative School for Creative Thinking campaign is a bit of a head-scratcher in execution, its strong idea indicate that Cristian Costea and Carmen Dobrescu might yet grow into one of the most intriguing creative teams of their generation.

MCP's picture
MCP
231 pencils

Exact;y. EXACTLY. the same as biblioteq books campaign... http://adsoftheworld.com/media/print/biblioteq_creative_books_mouse

Guest's picture
Guest

I don't get it? What's this supposed to mean?! And Who is it targeting?
Don't care for the sketches as well. Could use some rethinking and better artwork.

And, what's with the menthol drop inside the cola bottle?!
Is it supposed to be anti-campaign...the sort that Benetton makes?

Even so, lacks the aesthetic.

Guest's picture
Guest

@ Guest:

Based on the work shown, here are the answers to your queries:

Guest: I don't get it? What's this supposed to mean?!

Reality Check: The campaign is supposed to imply to go crazy / wild / zany / chaotic / disorderly with your imagination. (More on this, shortly.)

G: And Who is it targeting?

RC: Students who want to get into the advertising business.

G: Don't care for the sketches as well. Could use some rethinking and better artwork.

RC: The pencil sketches imply that it's a commercial art school, i.e., as artists work with pencils. However, despite its relevancy, the execution is crude and simplistic and could have been more polished.

G: And, what's with the menthol drop inside the cola bottle?

RC: http://www.youtube.com/watch?v=hKoB0MHVBvM

I hope this helps.

Reality Check's picture
Reality Check
1828 pencils

@ Guest:

Based on the work shown, here are the answers to your queries:

Guest: I don't get it? What's this supposed to mean?!

Reality Check: The campaign is supposed to imply to go crazy / wild / zany / chaotic / disorderly with your imagination. (More on this, shortly.)

G: And Who is it targeting?

RC: Students who want to get into the advertising business.

G: Don't care for the sketches as well. Could use some rethinking and better artwork.

RC: The pencil sketches imply that it's a commercial art school, i.e., artists work with pencils. However, despite its relevancy, the execution is crude and simplistic and could have been more polished.

G: And, what's with the menthol drop inside the cola bottle?

RC: http://www.youtube.com/watch?v=hKoB0MHVBvM

I hope this helps.

tirthomitro's picture
tirthomitro
2764 pencils

hey MCP, the ones u've mentioned are so diff.
the thot remains the same, tho', i agree!

they showed me a picture & i laughed
dignity has never been photographed

everartz's picture
everartz
7611 pencils

what would really happen if i drop a menthol pill in the cola bottle? explosion?

| Everartz |

Reality Check's picture
Reality Check
1828 pencils

everartz asks: what would really happen if i drop a menthol pill in the cola bottle? explosion?

Reality Check replies: http://www.youtube.com/watch?v=hKoB0MHVBvM

Guest's picture
Guest

its a Mentos (you know, the fresh-maker)...not a menthol pill (which im guessing is a cough drop?)

Dev Kumar's picture
Dev Kumar
834 pencils

A good abstract to intrigue and of course, interest students.

Guest's picture
Guest

I don't think it's attractive for students. I wouldn't go to a school that attracks students with really bad artwork (the little logo is ok I think). But the main image, come on! I made better drawings when I was ten! I think it's not representative for an art school!! If this is the best they can get for there advertising, I think it's better not to advertise. Plus the mentos thing is soooo passé... try and search something that is a hype now, or create one yourself, if you're really creative. This screams 'wannabee'. Greetz

Guest's picture
Guest

Cool. Another school aimed at taking young people's money, while promising to take them to the mythical land of advertising heaven. Have you ever heard of art school, writing workshops, and god forbid, reading a book? Believe me guys, it's much cheaper and will take you exactly to the same place. PRODUCT FAIL.

Ad_Man's picture
Ad_Man
828 pencils

Disagree, dude. Everything is useful. Some schools just steal your money, some really teach you.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

what if the mentos was already put into the cola & the hand was about to bang it on the ground...

AXAY555's picture
AXAY555
582 pencils

what if the mentos was already put into the cola & the hand was about to bang it on the ground...

Guest's picture
Guest

Kudos. Very Good Stuff!

.-_'s picture
.-_
95 pencils

these are fun... i like these...

Klidesign's picture
Klidesign
209 pencils

I read all the comments and explanations, but still think that it's a bad idea and poorly executed. Sorry to say.

seniorcutterplotter's picture
seniorcutterplotter
107 pencils

Well, the last comment then :)... it looks like a drawing of a guy bored in a meeting (or student in a class)... that's why the non-crafted and polished illustration... it should look like something done in a school, while thinking at something else.... hence the hook of the school placing there the fuse (a mouse in the middle of the cats or a mentos in a cola bottle). I think it makes you think and tells about getting your creative fire works exploding. I think it's a very good idea and I think they have chosen well this execution manner.

Klidesign's picture
Klidesign
209 pencils

I did get that much.

Guest's picture
Guest

the creative thinking logo is great! but the visual of the poster sukcs

louie_wang's picture
louie_wang
160 pencils

good work.

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