The Alpha Course: Meaning of life
The Meaning of Life is ________.
Fill in the blanks at alpha.org
Advertising Agency: Boat Studio, London, UK
Art Director: Erin Spens
Copywriter: Davey Spens
Published: September 2010
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11 comments
maybe a little too simple.. although the proposition is big enough that i may be inclined to visit the site. art direction could use some help too.
I'm not tempted to go to Alpha.org and fill it in. Why on earth should I care?
http://jackmancer.com/
http://twitter.com/jackmancer/
Seen this campaign around London on the buses. No nonsense. No fuss. I like it.
presumptuous and pretentious
sounds like 'heavy stuff'. Good that it says what Alpha.org is all about. Bad that it does not inspire me to find the meaning of life. Standalone this creative won't give any mileage. If its a part of a big campaign where it shows the 'more-tangible' benefits, it will catch the bigger audience.
shahid
?????
I've noticed this around London, as well. I like it - I went to alpha.org and the campaign was carried through the website. Really smart for Alpha. Better than last year's Does God Exist thing.
Head and shoulders above anything in its category. Not in your face and if it's something you are thinking about, then it's intriguing.
does not make me want to waste my time and log on to their website...
Not sure but shouldn't it read "fill in the blank" with the word 'blank' singular?
Dear humanity, where do I start? This is bad on so many levels.
It appears only pseudo epicurean, existentialist, monotheist, metaphysicist, copywriting hybrids were consulted for the creative.
you think you exist
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth