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Ingenuity-boxing glove

Agency: 
Published/Aired: 
July 2009
Description: 

The Afropolitan offers a unique perspective of African business, lifestyle and culture from a truly indigenous point of view. It’s not about our relation to the West, it’s about our own story, that can finally be told in our own voice. It appeals to educated, bright people throughout the continent who are proud of their African heritage. In this brand campaign we have highlighted a few South African stories about apartheid. These are not the clichéd stories about poverty and oppression; they are the stories of triumph, only known by the people who lived them.

Print advertisment created by Ogilvy, South Africa for The Afropolitan, within the category: Media.

Never start a fight with a guy who has nothing to lose.

Advertising Agency: Ogilvy Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Directors: Fran Luckin, Mike Martin
Copywriters: Taryn Scher, Alison Hingle, Lutho Sokutu, Mbulelo Nhlapo
Illustrator: Thule Ngcese, Kamohelo Chakela
Art Director / Photographer / Typographer: Thule Ngcese

Comments (11)

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Highest Rated

Guest's picture
Guest

shit, I even forgot about that experience. being hit with the corner of that box on the forehead. ohhhhhh. thats a killer ad

Reality Check's picture
Reality Check
Activity Score 2539

An example of how good intentions don’t necessarily make for good advertising.

Guest's picture
Guest

I think the copy is lost in the art direction, otherwise it could have been brilliant.

shahid.h's picture
shahid.h
Activity Score 256

Excellent copy!!!

Guest's picture
Guest

Agree, Excellent copy, art direction's too fancy.

Appolonia's picture
Appolonia
Activity Score 298

i think that one has the best copy... i like the artwork as well..

Guest's picture
Guest

nice one i like art & copy

paumarques's picture
paumarques
Activity Score 1312

Gran Copy!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Andrej's picture
Andrej
Activity Score 656

Amazing copy...really inspiring.

gbl's picture
gbl
Activity Score 451

love the campaign. good argument and a beautiful art.

Billoughsby's picture
Billoughsby
Activity Score 5142

Either it does or it doesn't, and this one does. A winner. Nice!

That's it.

Guest's picture
Guest

shit, I even forgot about that experience. being hit with the corner of that box on the forehead. ohhhhhh. thats a killer ad

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