The African Caribbean Leukaemia Trust (ACLT): Unlucky

If you're unlucky enough to get leukaemia, we hope you're lucky enough to be white.
Unite to fight leukaemia.
aclt.org

Advertising Agency: AMV BBDO, London, UK
Creative Directors: Mike Hannett, Dave Buchanan
Art Director: Pete Davies
Copywriter: Adam Rimmer
Designer: Neil Craddock

11 comments

ceoisjj's picture
ceoisjj
126 pencils

Goooood!!
But too many words..

akshaysrikar's picture
akshaysrikar
420 pencils

love this campaign. cheers to the creative team. very strong very intense. jus what these kinda issues need.

riyelam's picture
riyelam
370 pencils

Congrats for being too direct

Guest's picture
Guest

very direct is what is needed, great ad

Guest's picture
Guest

Strong campaign! What more needs to be said for people to sign up.

makelogobigger's picture
makelogobigger
417 pencils

WIN WIN WINW IN

STFU and Make the Logo BIGGER!

Guest's picture
Guest

Impressive stuff and hugely important message

Guest's picture
Guest

The copy is great — direct, startling, compelling.

Leighwritescopy's picture
Leighwritescopy
20 pencils

Great copy that punches you in the gut.

velle's picture
velle
1550 pencils

agreed!
actually felt like someone just punched me there

velle's picture
velle
1550 pencils

me admire the brashness :)

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