The African Caribbean Leukaemia Trust (ACLT): The same

We're all the same underneatch aren't we? Not when it comes to leukaemia.
Unite to fight leukaemia.
aclt.org

Advertising Agency: AMV BBDO, London, UK
Creative Directors: Mike Hannett, Dave Buchanan
Art Director: Pete Davies
Copywriter: Adam Rimmer
Designer: Neil Craddock

24 comments

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nice art work !

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Great Campaign. I've signed up...have YOU??

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Hard hitting ad and really hope more people now understand how important it is to become a bone marrow donor. Well done on this ad ACLT ... hope the journey now goes from strength to strength

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very striking statement - captivating

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I really like the use of colours used in thois ad, its straight to the point and adds a sence of urgency!
I also like the subtle image ofd the england flag in the first one!

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This was put together very well. Definitely makes one stop and read.

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Excellent. A very worthy cause doing a lot of good within all communities.

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It's brilliant, in your face media leaving no doubt about the message inteneded and at the same time pointing out the diffrenece so many people are unaware of.

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Love it...very hard hitting and straight to the point. With a good balance of information and design.

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Great add great cause

makelogobigger's picture
makelogobigger
417 pencils

nice ad. great art direction. awesome type.

STFU and Make the Logo BIGGER!

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Hard hitting ad, the meaning is clear... we must help each other.
Keep up the great work...

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This range of adverts are the hardest hitting adverts to be seen in UK press in my eyes. I don’t recall a more powerful message to the black community. They are very clear in indicating the plight of sufferers within the Black community who have forms of leukaemia.

I do hope that they will hit home with readers who browse the pages these adverts are in, as they are clear and concise messages. I hope there is a positive response to them as the charity is definately one that can benefit society as a whole in a number of ways.

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An excellent advert that tells it like it is. It would be hard to ignore it.

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Brilliant ad. Hard-hitting, urgent, immediate. ACLT - an incredibly important campaign. Keep up the good work. And thank you.

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great campaign, more and more people need to join!!
the artwork used brings it home to everyone that although we may look the same underneath, we're not...and its for this reason adn this reason only that more black and mixed race people NEED to, no HAVE to join the register...
i have....when will you!?!?

rip mr p.dot

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Wow!! Cannot ignore these messages, brilliant artwork, the words get you right between the eyes. Well done to the ACLT and AMV for these adverts, lets hope people respond by stepping up

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Good adverts
My favourite is the "We,er all the same..."

I see the positive side of this. All cultures are affected. Its time for all cultures to be effective in this fight.
I'm with you on this one

June T

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I really like this ad, clever play on words and very visually appealing.
T

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The adverts are great, they started debates amongst my family and friends which can only be positive if it means more people start to recognise the ACLT and how important the message they are trying to communicate is.

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These ads are very direct, definetely something to get tongues wagging which is exactly what the campaign needs. There need to be more ads like this out there.

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I prefer this ad, it gets to the point without offending the viewer, has the same message without the shock treatment. The other ads are likely to cause a negative response to the good work done by ACLT. Love the artwork and the images say exactly what the other ads are portraying, but subtly.

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I really like them i think they are strong and bold its what is needed

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So true and straight to the point.. This ads should be made into billboards and posted up around UK national transport systems and locations.

ANOTHER PLANET!

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