Thailand Yellow Pages: Roundabout

Advertising Agency: Creative Juice\G1, Bangkok, Thailand
Executive Creative Director: Thirasak Tanapatanakul
Art Directors: Thirasak Tanapatanakul
Copywriter: Wuthisak Anarnkaporn


arstewar's picture
232 pencils

wow i really dont get it

LeeHarvey's picture
3045 pencils

neither do I, someone pls explain!

djakuza's picture
517 pencils

all houses are yellow because they're listed in the yellow pages? Am I right? That's f***ing boring man!

johnson's picture
45 pencils

Great for the Visaul..not the idea!

Have Heart's picture
Have Heart
922 pencils


8718's picture
104 pencils

The most fucked up idea from Creative Juice\G1 ever.

Tapper's picture
490 pencils

the whole thing is made up of pieces of paper from the yellow book,

Strip. Strip. Strip.

chikirom's picture
133 pencils

sorry.....dont understand :(

Blissful's picture
142 pencils

On the one hand I'm glad they had the balls to do something like this. It say's a lot about an agency that will produce something that could totally miss. On the other it does totally miss, i don't get it at all.

Still, I would rather make a mistake, than not run something that I believe in.

p_hollis's picture
34 pencils

can someone tell me why there is a credit for a copywriter?

krautland's picture
3216 pencils

don't be such a client.

(that said, I don't get this ad at all.)

Umber Jamber's picture
Umber Jamber
10 pencils

Wow, if you're asking that question, I can only guess you've never worked in an agency before. Or only really bad ones.

Let me break it down for you.

The creative team (AD and CW) concept off of a brief and come up with an idea together. This idea could be all copy, all visual, or anywhere in between. Everything starts with an idea and that idea starts with a team.

Does that help explain why a CW is on the credits?

simon.gross's picture
541 pencils

writers wrule.

simon.gross's picture
541 pencils

Sure, this ad shows me how many businesses there are in yellow pages. Awesome. I already knew that. It communicates no product benefit, tells me nothing new and has absolutely nothing resembling a call to action. It's not even that pretty. Maybe it's actually a city made of banknotes, to depict all the money that was wasted producing this silliness.

Tapper's picture
490 pencils

there is so much chaos yet there isn't if you just look it up in Yellow pages, how do you find wjhat you want? look in the yellow book

Strip. Strip. Strip.

scavenger's picture
44 pencils

i dont know. is this supposed to mean the roundabout is the centre of everywhere? like comparing the yellow pages to the roundabout, are they saying you can locate everywhere from the roundabout????????????

Log in or register to post comments