ThaiHealth Promotion Foundation: Bike

Sleepiness is stronger than you.
ThaiHealth
Don't Drive Sleepy Project

Advertising Agnency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattarapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich

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28 comments

Guest's picture
Guest

Brilliant!!!!

smartar's picture
smartar
54 pencils

wow!!! very well done!

Guest's picture
Guest

fantastic

esteb's picture
esteb
673 pencils

One of most creative and clever social campaign ever.

Guest's picture
Guest

Envidia sana, pero muuuucha envidia

silvi's picture
silvi
4172 pencils

Envidia enferma!!! Creo que nunca se me hubiera ocurrido a mí y eso me desespera.

kondensofke's picture
kondensofke
338 pencils

so good

Guest's picture
Guest

The idea is very strong, but the execution is very forced.

Roger Keynes's picture
Roger Keynes
5497 pencils

Bang on.

Will Think for Salary

Guest's picture
Guest

good idea !!!

Guest's picture
Guest

genial!

Jotacef's picture
Jotacef
219 pencils

so so so soooo good!

Guest's picture
Guest

Go Gold!

Guest's picture
Guest

Goooooooooooooold!

Snoop Addy Ad's picture
Snoop Addy Ad
58 pencils

the finding is great, but the illustration doesn't work for me.
The drawings below are difficult to identufy.
Could've been simplier...

riyelam's picture
riyelam
370 pencils

F.O.

Guest's picture
Guest

Genius

Guest's picture
Guest

I get the sleepy feeling when i look at this :O

Chetan Joshi's picture
Chetan Joshi
19 pencils

Great great idea....

shaimaa issa's picture
shaimaa issa
16 pencils

I LIKE IT

shaimaa issa

Guest's picture
Guest

excellent execution !

Guest's picture
Guest

This is GOLD!

Guest's picture
Guest

genius!

Guest's picture
Guest

Outstanding!!

Cutarica's picture
Cutarica
3410 pencils

illustrating the mechanics and functionality of the event through such a simple visual concept is pure pure genius.

alex argueta's picture
alex argueta
2 pencils

wow!!! awesome!

Sdb's picture
Sdb
1364 pencils

Inspiring. Great art direction.

Sdb's picture
Sdb
1364 pencils

But stronger is not the appropriate word I think. Over rule or dominating could have been some options.

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