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ThaiHealth Promotion Foundation: Bike

ThaiHealth Promotion Foundation: Bike
Your rating: None Average: 8.8 (143 votes)

Sleepiness is stronger than you.
ThaiHealth
Don't Drive Sleepy Project

Advertising Agnency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattrapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich

28 Comments

Guest's picture
Guest | Fri, 2010-09-24 05:12

Brilliant!!!!

smartar's picture 58 pencils
smartar | Fri, 2010-09-24 06:02

wow!!! very well done!

Guest's picture
Guest | Fri, 2010-09-24 07:04

fantastic

esteb's picture 673 pencils
esteb | Fri, 2010-09-24 07:55
10

One of most creative and clever social campaign ever.

Guest's picture
Guest | Fri, 2010-09-24 10:04

Envidia sana, pero muuuucha envidia

silvi's picture 4174 pencils
silvi | Fri, 2010-09-24 14:31

Envidia enferma!!! Creo que nunca se me hubiera ocurrido a mí y eso me desespera.

kondensofke's picture 338 pencils
kondensofke | Fri, 2010-09-24 10:44
10

so good

Guest's picture
Guest | Fri, 2010-09-24 13:38

The idea is very strong, but the execution is very forced.

Roger Keynes's picture 4088 pencils
Roger Keynes | Sun, 2010-09-26 21:22
8

Bang on.

Will Think for Salary

Guest's picture
Guest | Mon, 2010-09-27 07:46

good idea !!!

Guest's picture
Guest | Mon, 2010-09-27 12:38
9

genial!

Jotacef's picture 219 pencils
Jotacef | Mon, 2010-09-27 13:12

so so so soooo good!

Guest's picture
Guest | Wed, 2010-09-29 06:28
10

Go Gold!

Guest's picture
Guest | Wed, 2010-09-29 06:30
10

Goooooooooooooold!

Snoop Addy Ad's picture 47 pencils
Snoop Addy Ad | Tue, 2010-10-05 11:32
7

the finding is great, but the illustration doesn't work for me.
The drawings below are difficult to identufy.
Could've been simplier...

riyelam's picture 323 pencils
riyelam | Wed, 2010-10-27 23:47

F.O.

Guest's picture
Guest | Wed, 2010-10-27 14:09

Genius

Guest's picture
Guest | Thu, 2010-10-28 09:52

I get the sleepy feeling when i look at this :O

Chetan Joshi's picture 19 pencils
Chetan Joshi | Tue, 2010-11-16 03:16
10

Great great idea....

ITS ME's picture 8 pencils
ITS ME | Wed, 2010-11-17 08:10

I LIKE IT

Guest's picture
Guest | Fri, 2010-11-19 02:50
9

excellent execution !

Guest's picture
Guest | Wed, 2010-11-24 22:06

This is GOLD!

Guest's picture
Guest | Sun, 2010-11-28 17:18
10

genius!

Guest's picture
Guest | Mon, 2010-11-29 13:27

Outstanding!!

uili's picture 3073 pencils
uili | Mon, 2010-11-29 14:20
10

illustrating the mechanics and functionality of the event through such a simple visual concept is pure pure genius.

alex argueta's picture 2 pencils
alex argueta | Wed, 2010-12-01 18:54

wow!!! awesome!

Sdb's picture 1374 pencils
Sdb | Thu, 2010-12-16 05:10
9

Inspiring. Great art direction.

Sdb's picture 1374 pencils
Sdb | Thu, 2010-12-16 05:11
9

But stronger is not the appropriate word I think. Over rule or dominating could have been some options.

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