ThaiHealth Promotion Foundation: Bike

Sleepiness is stronger than you.
ThaiHealth
Don't Drive Sleepy Project

Advertising Agnency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattarapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich

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28 comments

GuestFriday, September 24, 2010 - 06:12

Brilliant!!!!

58 pencils

smartarFriday, September 24, 2010 - 07:02

wow!!! very well done!

GuestFriday, September 24, 2010 - 08:04

fantastic

673 pencils

estebFriday, September 24, 2010 - 08:55

One of most creative and clever social campaign ever.

GuestFriday, September 24, 2010 - 11:04

Envidia sana, pero muuuucha envidia

4172 pencils

silviFriday, September 24, 2010 - 15:31

Envidia enferma!!! Creo que nunca se me hubiera ocurrido a mí y eso me desespera.

348 pencils

kondensofkeFriday, September 24, 2010 - 11:44

so good

GuestFriday, September 24, 2010 - 14:38

The idea is very strong, but the execution is very forced.

5405 pencils

Roger KeynesSunday, September 26, 2010 - 22:22

Bang on.

Will Think for Salary

GuestMonday, September 27, 2010 - 08:46

good idea !!!

GuestMonday, September 27, 2010 - 13:38

genial!

219 pencils

JotacefMonday, September 27, 2010 - 14:12

so so so soooo good!

GuestWednesday, September 29, 2010 - 07:28

Go Gold!

GuestWednesday, September 29, 2010 - 07:30

Goooooooooooooold!

47 pencils

Snoop Addy AdTuesday, October 5, 2010 - 12:32

the finding is great, but the illustration doesn't work for me.
The drawings below are difficult to identufy.
Could've been simplier...

372 pencils

riyelamThursday, October 28, 2010 - 00:47

F.O.

GuestWednesday, October 27, 2010 - 15:09

Genius

GuestThursday, October 28, 2010 - 10:52

I get the sleepy feeling when i look at this :O

19 pencils

Chetan JoshiTuesday, November 16, 2010 - 03:16

Great great idea....

16 pencils

shaimaa issaWednesday, November 17, 2010 - 08:10

I LIKE IT

shaimaa issa

GuestFriday, November 19, 2010 - 02:50

excellent execution !

GuestWednesday, November 24, 2010 - 22:06

This is GOLD!

GuestSunday, November 28, 2010 - 17:18

genius!

GuestMonday, November 29, 2010 - 13:27

Outstanding!!

3233 pencils

CutaricaMonday, November 29, 2010 - 14:20

illustrating the mechanics and functionality of the event through such a simple visual concept is pure pure genius.

2 pencils

alex arguetaWednesday, December 1, 2010 - 18:54

wow!!! awesome!

1374 pencils

SdbThursday, December 16, 2010 - 05:10

Inspiring. Great art direction.

1374 pencils

SdbThursday, December 16, 2010 - 05:11

But stronger is not the appropriate word I think. Over rule or dominating could have been some options.

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