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Bike

Agency: 
Published/Aired: 
September 2010
Description: 

Sleepiness is stronger than you.
ThaiHealth
Don't Drive Sleepy Project

Advertising Agnency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattarapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich

Comments (28)

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Highest Rated

Sdb's picture
Sdb
Activity Score 1362

But stronger is not the appropriate word I think. Over rule or dominating could have been some options.

Guest's picture
Guest

Brilliant!!!!

smartar's picture
smartar
Activity Score 54

wow!!! very well done!

Guest's picture
Guest

fantastic

esteb's picture
esteb
Activity Score 673

One of most creative and clever social campaign ever.

Guest's picture
Guest

Envidia sana, pero muuuucha envidia

silvi's picture
silvi
Activity Score 4172

Envidia enferma!!! Creo que nunca se me hubiera ocurrido a mí y eso me desespera.

kondensofke's picture
kondensofke
Activity Score 336

so good

Guest's picture
Guest

The idea is very strong, but the execution is very forced.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Bang on.

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

good idea !!!

Guest's picture
Guest

genial!

Jotacef's picture
Jotacef
Activity Score 219

so so so soooo good!

Guest's picture
Guest

Go Gold!

Guest's picture
Guest

Goooooooooooooold!

Snoop Addy Ad's picture
Snoop Addy Ad
Activity Score 58

the finding is great, but the illustration doesn't work for me.
The drawings below are difficult to identufy.
Could've been simplier...

riyelam's picture
riyelam
Activity Score 366

F.O.

Guest's picture
Guest

Genius

Guest's picture
Guest

I get the sleepy feeling when i look at this :O

Chetan Joshi's picture
Chetan Joshi
Activity Score 19

Great great idea....

shaimaa issa's picture
shaimaa issa
Activity Score 16

I LIKE IT

shaimaa issa

Guest's picture
Guest

excellent execution !

Guest's picture
Guest

This is GOLD!

Guest's picture
Guest

genius!

Guest's picture
Guest

Outstanding!!

Cutarica's picture
Cutarica
Activity Score 3451

illustrating the mechanics and functionality of the event through such a simple visual concept is pure pure genius.

alex argueta's picture
alex argueta
Activity Score 2

wow!!! awesome!

Sdb's picture
Sdb
Activity Score 1362

Inspiring. Great art direction.

Sdb's picture
Sdb
Activity Score 1362

But stronger is not the appropriate word I think. Over rule or dominating could have been some options.

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