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Published/Aired: 
March 2013
Description: 

Director Of Social Marketing Support Unit: Supatnuj Sorndamrih

Land safe. Always wear a helmet.

Advertising Agency: Y&R, Bangkok, Thailand
Chief Creative Officer: Trong Tantivejakul
Creative Director: Jirasak Tungkanopas
Art Directors: Ukrit Karnsomwan, Thirayu Taninpong
Copywriter: Thirayu Taninpong
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Producer: Amornmarn Rattanarakpinyo
Print Producer: Tanabodee Nelabusabanon
Business Director: Preyanant Athikomvoradilok

Comments (10)

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Highest Rated

shiguefuzi's picture
shiguefuzi
Activity Score 16

Good idea, wrong direction

shiguefuzi

Tuco's picture
Tuco
Activity Score 289

His neck must be broken. Why is he smiling by the way?

kleenex's picture
kleenex
Activity Score 43371

The Helmet broke his fall. The one that looks likes a parachute.

cvchitale's picture
cvchitale
Activity Score 1418

thatz a very nice insight!!!! nice set of Ads

Drogag's picture
Drogag
Activity Score 112

LOVE!!! IDEA AND ART DIRECTION

Troll's picture
Troll
Activity Score 672

I dig it. Cool insight. Fresh execution.

ironman1979's picture
ironman1979
Activity Score 1080

Are they smiling because they're high?

Advertising in funnier than making weapons.

linneagudmundson's picture
linneagudmundson
Activity Score 279

:)

Forgive the spelling, am swedish..

linneagudmundson's picture
linneagudmundson
Activity Score 279

but what's it supposed to mean? that they wore a helmet and made it? or didn't but should have ´cause then they would have been smiling like this? is the helmet-parachut a symbol for.. safety? or just helmet? which is the insight that you mention?

Forgive the spelling, am swedish..

Mongoose's picture
Mongoose
Activity Score 4961

I wish they had captured the moment before they hit the ground, very dramatic - with all the emotion on their faces. Then throw in the parachute angle.
Right now, they are flat- lifeless.

Make the logo Bigger and the black, Darker!

shiguefuzi's picture
shiguefuzi
Activity Score 16

Good idea, wrong direction

shiguefuzi

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