T-Fal Ultraglide Iron: Good impression, 2

T-Fal Ultraglide Iron: Good impression, 2

Make a good impression.

Advertising School: Humber College, Toronto, Canada
Art Director / Copywriter: Mith Das

Your rating: None Average: 5.2 (10 votes)

Comments

STRTLRS's picture

These are weird for an iron. First of all, leaving a mark is not a desirable thing when ironing clothes. Secondly the garment depicted on this specific one is a sport shirt which is typically made of lycra or something synthetic that requires no ironing. Thirdly, wrinkles are in!

www.storytellerscreative.com

It think the overall idea is a bit complicated but not bad. "you look better if your clothes are ironed". People will probably get that.

But who the f•ck irons their t-shirts?

NatalieM's picture

Why is the word "Homely" in with the positive adjectives? Homely literally means the opposite of good looking.

-Natalie
www.topolewski.net

Homely in the UK means good Homey feeling, so perhaps in Canada it means something else as well?

I was indeed going for the neat/clean/domestic ("homey" if you will) approach with that one, but thanks for the catch Natalie.

Thanks for all the comments and feedback so far!