Texas Department of Transportation: Click it or Ticket, Don't Be Strapped for Cash Nash

Don't Be Strapped for Cash Nash
Buckle up, every seat, every time. Or like Nash, a ticket could cost you up to $200. Broke much? TexasClickItOrTicket.com

Texas teens are less likely to buckle up and more likely to be involved in fatal crashes. The only way to increase seat belt compliance and reduce related traffic deaths is to reach teens on their terms.

Advertising Agency: EnviroMedia Social Marketing, Austin, TX, USA
Creative Director: Allen Hannawell
Senior Art Director: Sean-Paul Westfall
Copywriter: Allen Hannawell
Illustrator: Travis Price
Published: December 2013