Click it or Ticket, Don't Be Drop Off David

December 2013

Texas teens are less likely to buckle up and more likely to be involved in fatal crashes. The only way to increase seat belt compliance and reduce related traffic deaths is to reach teens on their terms.

Don't Be Drop Off David
Buckle up, every seat, every time. Or like David, you could lose the keys and gain mom as
your sidekick.

Advertising Agency: EnviroMedia Social Marketing, Austin, TX, USA
Creative Director: Allen Hannawell
Senior Art Director: Sean-Paul Westfall
Copywriter: Allen Hannawell
Illustrator: Travis Price

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