April 2008

Print advertisment created by Publicis, United States for Texas Defensive Shooting Academy, within the category: Education.

Advertising Agency: Publicis Mid America, Dallas, USA
Executive Creative Director: Shon Rathbone
Group Creative Director: Eric Moncaleano
Creative Director / Writer: Steve Grimes
Associate Creative Director / Art Director: Dolph Kawalec
Production Company: SEE Pictures
Executive Producer: Donna Baker
Photographer: Scott Harben
Print Producer: Brad Robinson
PrePress: Schawk

Comments (17)

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chinaski's picture
Activity Score 951

if everyone you encounter on a dark alley is a target, then isn't it acceptable/justified for the target here to take this woman as the target?
they arm people to kill each other so that these b*stards make money.

ryzhkov's picture
Activity Score 57

I guess the problem is in the product.

Defensive shooting. Ha!

kusseejner's picture
Activity Score 242

Yeah, just what the world needs. One minute we are celebrating Charlton Heston's death, then this comes along...

Disco Munky's picture
Disco Munky
Activity Score 3890

What the freak are you doing wandering down dark alleys at night?

I live in a fairly big city and I've never ever "wandered" down a dark scary alley.

Run, sure. Fled, definitely. But wandered? Oh Hell No!

"Make a name, or be defamed"

Doin' it for the points

nemesis's picture
Activity Score 765

what if the person walking behind you is just passing by or just as lost as you are? should he or she be shot as well?

Ad_Man's picture
Activity Score 826

yeah!! it's dallas, everything is a menace!!! shoot them before they shoot you!!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

As a former resindent of the Lone Star State, I totally see a Dallas agency (creatives, rather) approaching a firearm "client" with a bunch of spec ideas. Everyone is so fucking trigger-happy down there. And they're proud of it! Once I went to a shooting range to see people firing pistols and rifles with my own eyes. When asked, I told them I'd never even held a gun in my life, they all went into a hysterical guffaw! And that's a normal Texan reaction, I learned. Totally sick.

I bet most police officers in the U.S. took a class or two at this Academy. That's probably why there are SO MANY dead children gunned down by cops with itchy trigger fingers. Children dead holding a plastic toy or even just a lollipop...

"I couldn't see good. It was dark. And it was a total self-defense!"


LeeHarvey's picture
Activity Score 3045

Aaahhhh Dallas! The good ol' days..... JPL you're so damn freaking right! This ad is a disgrace, where is Michael Moore when you need him.....

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

He's probably somewhere feeling a little guilty for grilling a poor old actor now dead clutching his favorite gun, so I heard...
So, you're a Dallas guy, eh? I was a bit further south in the capital city.

Austin, ho!

khalsain's picture
Activity Score 264

this whole campaign is really sad...good photography though

Alistair C.'s picture
Alistair C.
Activity Score 692

learn martial arts, it's healthier for you and for those around you.

MC Fresh's picture
MC Fresh
Activity Score 6
Ad_Man's picture
Activity Score 826

good one! that one is really better!!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

biabitch's picture
Activity Score 298

the ad is nice. the product..not so much.

Guest's picture

somehow stumbled upon this thread, im assuming its flooded by countless lefties out to save the world with love. i have been mugged and i beat the shit out of the guy (i do muay thai) after that i bought my baby sister a sig 223, took her to a hunters safety course and taught her how to shoot since i knew she lived in los angeles by herself. one evening someone broke into her apartment, luckily she woke up and loaded her gun, shot the intruder twice in the leg just like i taught her (i know its hard for some of you to believe but not every gun owner is out to kill the world.) im sure she is sleeping soundly right now and the intruder is in jail with one less functioning leg. im pretty sure the 'no means no' strategy would have turned out different, but good luck with all the hugs you carebear fu**nuts.

Guest's picture

lefties, you are all sad. hard for you to understand your own basic freedoms...gun ownership...its your right to protect yourself...from every threat foreign and domestic...peace through supperior fire power...keeps our government from running over us...Germany WWII...that would never happen here because citizens own guns...guns and golf clubs they are in the same numbers in the US...for every one person there are 3 guns in this country, regestered with the government real number is 3 times that...this is one of many that makes our country unique from the world...this is a mojor reason we have never been
occupied by anothermilitary power on our soil...nobody fucks with the US...and for you texas haters out there i am a Texan proud and true my state is better than any other state flag flies as high as the US flag and the only state flag legally allowed to do so...lefties keep running your mouth while staring down the barrel of a 45...lets see how far that gets you

Disco Munky's picture
Disco Munky
Activity Score 3890

Fuck you, Fuck Texas, Fuck the cunt that spat you out her twat, and fuck your god and the heaven you think you're going to. I feel I can say that because you are hiding behind a Guest comment, whilst talking about the pride you have in your despicable nation. Didn't you use the guns you're allowed to carry to almost exterminate the Native Americans.? Fuck your kids as well. Given half the chance I'd probably at the very least "verbally molest" them. You even dream of pointing a .45 at me and I'll be last thing you, and 50% of your family ever see. I'll let you pick which 50%.

Have a nice day.

Doin' it for the points