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Technical Services

Published/Aired: 
December 2010
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Description: 

Introducing the most advanced machine in our range

Advertising Agency: Erasmus Partners, London, UK
Creative Directors: Ross Cairns, Matt Follows
Art Directors: Oscar Powell, Nick Shea
Copywriter: Oscar Powell
Photographer: Ross Cairns

Comments (2)

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Cookie_Monster's picture
Cookie_Monster
643 Activity Scores

I think that the word "machine" is better. It suggests that machine's contribution in the process is minimal. Using "element" wouldn't be so meaningful I suppose. Well, the ad is fine in this form for me

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