Tetra Pak: Technical Services

Introducing the most advanced machine in our range

Advertising Agency: Erasmus Partners, London, UK
Creative Directors: Ross Cairns, Matt Follows
Art Directors: Oscar Powell, Nick Shea
Copywriter: Oscar Powell
Photographer: Ross Cairns
Aired: September Onwards 2011

2 comments

dadada's picture
dadada
1720 pencils

machine? employees musn't be reduced to machines maybe it could be : introducing the most important element of our process (or something in this direction)

Everybody is creative, be yourself.

Cookie_Monster's picture
Cookie_Monster
643 pencils

I think that the word "machine" is better. It suggests that machine's contribution in the process is minimal. Using "element" wouldn't be so meaningful I suppose. Well, the ad is fine in this form for me

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