Tetra Pak: Double protection

Before we protect the food we protect the food

Advertising Agency: Erasmus Partners, London, UK
Creative Directors: Ross Cairns, Matt Follows
Art Directors: Oscar Powell, Nick Shea
Copywriter: Oscar Powell
Photographer: Ross Cairns
Aired: September Onwards 2011

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Sdb's picture
1364 pencils

The headline is not working man.. Too much 70s..

heritage85's picture
180 pencils

Too much 70s... yes, I can see people reading the ad and thinking "hey, remember the 70s, when print advertising actually did make sense and helped the brand?"
Let me tell you that: it's a relief to see an ad that's not based on a heavily photoshoped (or crap illustration, that's another trend) "visual idea". I will give it as many stars as I possibly can.

dadada's picture
1719 pencils

before we protect, we protect.. ?? philosophy?

Everybody is creative, be yourself.

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