Tesco Lotus Superstore: Fresh prawns

Advertising Agency: BBDO, Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Subun Khow
Copywriters: Subun Khow, Chanatthapol Tiensri
Art Directors: Suthisak Sucharittanonta, Ariyawat Juntaratip
Photographer/Illustrator: Anuchai Sricharunputong
Account Supervisors: Methawin Udomwatchararatsamee, Nattaya Patthananont

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13 comments

aqeelparagon's picture
aqeelparagon
143 pencils

package is not clear in this

afterbyrne's picture
afterbyrne
215 pencils

Ad people look for packages, public looks at everything.

keeponrottinginthefreeworld's picture
keeponrottingin...
10 pencils

at least put in a line or something. if the ad wasn't titled 'fresh prawns' no one would have a clue what's going on.

mrtalented's picture
mrtalented
2175 pencils

ageed

addyhoch10's picture
addyhoch10
2592 pencils

is this ad supposed to run in magazines? along with maaany many other pages, full of beautiful and interesting pictures? NOBODY is EVER going to get this.
the other one's slightly clearer, though.

jonft's picture
jonft
264 pencils

Thai is known best for their TVC in Asia. HK second then Malaysia.

mrtalented's picture
mrtalented
2175 pencils

missed out Japan and India?

jonft's picture
jonft
264 pencils

Sorry, got it wrong. It should be S.E.A.
In Asia, My opinion will be Japan.
India it's hard to comment... too many fakes

itch's picture
itch
806 pencils

no copy or logo on the ad? then how is the viewers to know? *wondering*

* it's not how good you are. it's how good you want it to be *

itch's picture
itch
806 pencils

ok, i just noticed it... a lil bit way too small.

* it's not how good you are. it's how good you want it to be *

heymmb's picture
heymmb
49 pencils

provocative ad

jonft's picture
jonft
264 pencils

Sorry. It should be S.E.A.
Asia will be Japan, in my opinion.
India... too many fakes

Xphia's picture
Xphia
597 pencils

so, where did the prawn run?

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