Tesco Lotus: Lobster

Advertising Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Subun Khow
Creative Group Head / Copywriter: Chanatthapol Tiensri
Creative Group Head / Art Director: Ariyawat Juntaratip
Art Director: Supparat Thepparat
Copywriter: Kongpope Siriwattanagarn

31 comments

k_lounge's picture
k_lounge
20 pencils

Who's the photographer?

bknowlden's picture
bknowlden
3647 pencils

They look great, but am I missing something?

hcook5150's picture
hcook5150
229 pencils

Nice post prod.

www.hkstudiosinc.com

adambeu's picture
adambeu
40 pencils

The packaged food is so fresh, it tastes like it was just caught. The idea is good, but does take a while to put together. Tesco is not a local brand in Arizona, so for me, it was a bit of a stretch. Cool idea.

Salet's picture
Salet
288 pencils

I'm in Arizona and I didn't get this right off the bat. Is this Adam Beu who works at MA?

vurtomatic's picture
vurtomatic
364 pencils

Who carries around
a mirror
to read ads?

thirty6chambers's picture
thirty6chambers
1464 pencils

if you can't read the tesco logo backwards then...abandon all hope i suppose

Blue Koala's picture
Blue Koala
199 pencils

Idea is visual.

Simple or too simple!!!

----------------
Just an opinion.

I-know-all's picture
I-know-all
53 pencils

CANNES GOLD IS WRITTEN ALL OVER IT!
CANNES GOLD IS WRITTEN ALL OVER IT!
CANNES GOLD IS WRITTEN ALL OVER IT!

Wordnerd's picture
Wordnerd
6660 pencils

I'm not sure if i get this.. is it just saying fresh stuff at tesco?

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

If you were in my agency you'd be fired.

wkanaan's picture
wkanaan
483 pencils

it reads TESCO: Always fresh.

talay's picture
talay
266 pencils

I like it...

judy.y's picture
judy.y
79 pencils

Cool... nice visual :)

rahil's picture
rahil
20 pencils

nice!!

shahid.h's picture
shahid.h
256 pencils

it is cool!
makes complete sense..

farsy's picture
farsy
6 pencils

awsome :)

timcurrysbadaccent's picture
timcurrysbadaccent
83 pencils

freakin cool.

FlyingDogs's picture
FlyingDogs
968 pencils

Award winner!

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Gold.

adambeu's picture
adambeu
40 pencils

Yes, it is. How do we know eachother, Salet??

direk's picture
direk
28 pencils

Thumbs up!

mrawlins's picture
mrawlins
9 pencils

!ti teg t'nod I

Dick Huges's picture
Dick Huges
939 pencils

Gold

Crème de la Mer's picture
Crème de la Mer
40 pencils

I love it! and I didn't use a mirror to read it! Es genial!

1983's picture
1983
148 pencils

cannes

StPepper23's picture
StPepper23
269 pencils

great

speed's picture
speed
83 pencils

What a clever series, right down to the reversed logo sticker. Diggin' the art direction.

No need to know a thing about the product to get it.

Yes, who is the photographer?

Misstree's picture
Misstree
425 pencils

i love these...very fresh indeed!

.............................

Not all who wander are lost.

JamurPutih's picture
JamurPutih
263 pencils

suthisak...i adore yoU!

end of joy, enjoy

R. Rinaldi's picture
R. Rinaldi
686 pencils

Not quite

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